Social Media and Commerce Manager-NY
About The Position
Dearfoams is seeking a creative, data-driven, and entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling. The role will focus on expanding into next-gen social commerce with TikTok Shop and Instagram as key growth engines. The ideal candidate will own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos, utilizing TikTok Shop tools to drive purchases. They will also work closely with the marketing team to test organic content in paid formats and collaborate with paid media and influencer teams. Performance optimization using platform analytics and conversion data is crucial, as is recruiting and managing TikTok affiliate creators. The role requires analyzing performance data to optimize content and make recommendations for improvement.
Requirements
- 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
- Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
- Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
- Strong video editing skills (CapCut, Adobe Suite, or equivalent).
- Comfortable working in a fast-moving, test-and-learn environment.
- Deep understanding of TikTok and Instagram as acquisition tools, not just brand awareness.
- Fully tapped into Gen Z culture – someone who can craft content that feels native, not forced and knows how to speak fluent Gen Z.
- Comfortable interpreting funnel data and shaping creative based on performance insights.
- Familiar with TikTok Shop mechanics, attribution, and how to move customers from scroll to sale.
- Proactive, agile, and eager to own an emerging sales channel from the ground up.
Responsibilities
- Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
- Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
- Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
- Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.
- Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative.
- Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
- Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
- Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
- Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
- Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.
- Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.
Benefits
- Medical
- Dental
- Vision
- Short Term Disability (100% Company Paid)
- Long Term Disability (100% Company Paid)
- Basic Life Insurance (100% Company Paid)
- Voluntary Life Insurance
- Accident
- Critical Illness
- 401(k) with Company Contributions
- Legal and Identity Theft Coverage
- Generous Team Member Discount
- Education Assistance
- Scholarships for Team Member’s Children
- 8 Paid Holidays
- One Week of Paid Summer Vacation
- One Week of Paid Winter Vacation
- Generous PTO
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
