Social Media, Content & Creator Commerce Manager

Centric Brands•Los Angeles, CA

1d•$86,000 - $108,000•Hybrid

About The Position

Favorite Daughter is seeking a social-first, creator-savvy marketer to manage and shape the brand's social presence. This role involves producing organic content, driving community engagement, and building a creator commerce engine. The manager will oversee daily channel execution, create content (including on-camera), and grow affiliate programs across various platforms. The ideal candidate is passionate about social media, understands the creator economy, and can convert attention into sales.

Requirements

3–5+ years of experience in social media management, creator commerce, or influencer/affiliate marketing for a fashion, beauty, or DTC brand.
Hands-on experience managing TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and/or Pinterest Shopping.
Proven ability to create compelling organic content natively.
Comfortable on camera and willing to appear in supplemental content when needed.
Hands-on editing experience with Adobe Creative Cloud, Canva, or similar tools.
Proven ability to drive measurable revenue through affiliate and creator programs.
Strong understanding of the women’s contemporary fashion/apparel creator landscape.
Analytical mindset: comfortable interpreting performance data and translating it into strategy.

Nice To Haves

Experience supporting or producing founder-led content a plus.

Responsibilities

Manage the social media content calendar across Instagram, TikTok, YouTube, Pinterest, and Facebook, aligned to product launches, brand campaigns, and cultural moments.
Appear in organic social content as needed to supplement on-camera content.
Support brand founders in creating content, developing concepts, and executing their on-camera presence.
Plan and execute social-first photoshoots and support content capture during larger brand shoot days.
Produce and edit photo, video, and motion assets using Adobe Creative Cloud, Canva, or similar tools.
Stay ahead of platform trends, formats, and best practices, and surface relevant opportunities.
Monitor competitive activity and translate emerging formats into rapid, conversion-focused content opportunities.
Execute and scale affiliate programs (TikTok Shop, YouTube Shopping Affiliate, ShopMy, LTK, and Pinterest), optimizing links, codes, commissions, payouts, and ROI.
Identify and onboard creators who authentically align with the brand's aesthetic and audience.
Execute end-to-end influencer campaigns, including outreach, gifting, product seeding, affiliate setup, paid partnerships, deliverables, and timelines.
Maintain the VIP creator master list and cultivate ongoing relationships with influencers, agencies, and platform reps.
Strategically allocate budget, inventory, and opportunities across the creator roster to maximize revenue impact.
Support brand events by coordinating creator attendance, content capture, and post-event amplification.
Own real-time community management across all active platforms, responding to comments, DMs, and mentions promptly and in brand voice.
Foster authentic community by engaging meaningfully with followers, customers, and creators.
Identify and flag high-value UGC, creator posts, and community moments for amplification.
Monitor brand sentiment and surface key feedback or trends to the marketing team.
Support channel growth through content execution, creator collaborations, and trend-forward posting.
Analyze KPIs across all social channels and affiliate programs, sharing findings and recommendations.
Track ROI and report on revenue contribution from various shopping platforms.
Provide data-driven reports with clear insights, actionable takeaways, and strategic recommendations.
Continuously test and iterate on content and creator partnerships based on performance data, bringing optimization recommendations for prioritization.