Content and Social Media Manager

True Footage

1d • $90,000 - $100,000 • Remote

About The Position

We are looking for a strategic, highly organized content marketer to build and manage our organic content engine across social media, editorial, and executive thought leadership. This is a hands-on role for someone who can develop the strategy, turn it into an actionable content calendar, and manage the work from initial idea through production and publication. You will write copy and creative briefs, manage creators and external partners, edit AI-assisted editorial content, and use performance data to continually improve what we produce. The right person combines strong writing and editorial judgment with an understanding of platform trends, creative development, and content operations. You should be equally comfortable identifying a trending TikTok concept, editing a data-driven housing market article, and managing a ghostwriter producing LinkedIn content for a company leader. True Footage set out to revolutionize the real estate industry, and Kelley Blue Book Homes is taking it to the next level. True Footage launched Kelley Blue Book Homes to help homeowners navigate selling with confidence, backed by data they can trust. We're looking for a Content Manager to own the day-to-day social presence for both True Footage and Kelley Blue Book Homes, bringing that message to sellers, agents, and homebuyers, in addition to owning our blog content.

Requirements

• 5+ years managing content for a brand or company
• Strong writing skills for long-form content, in addition to social copy.
• Familiarity with AI tools to expedite content without jeopardizing quality.
• Visual/design sense (Canva, Adobe, or similar).
• Comfortable with analytics tools and reporting on performance.
• Experience handling public comments/reviews professionally.
• Self-starter who can work independently in a remote environment.

Nice To Haves

• Real estate/proptech experience a plus
• Tech writing experience a plus

Responsibilities

• Own the entire process from planning to creation to publishing across Instagram, LinkedIn, TikTok, and other relevant platforms.
• Develop original content — including writing briefs, crafting a strong hook, and translating trends into content that fits our brand — using data to inform what comes next.
• Build and manage vendor relationships, comfortably coordinating designers, creators, and writers against deadlines.
• Create, plan, and manage the content calendar and posting schedule across all platforms.
• Respond to comments and DMs, handling public feedback and day-to-day community management.
• Bring a strong, smart, and humorous voice to every platform, adapting tone to each channel while staying true to brand identity.
• Stay current on platform trends and nuances, tailoring content and strategy to what works best on each one.
• Collaborate with the Senior Marketing Manager on messaging, campaigns, and brand voice consistency.
• Understand real estate market trends by digesting data from our proprietary tool, TrueTracts, to keep content relevant and informed.
• Write, edit, and publish blog content on a regular cadence, from home-selling guides to market and industry insights.
• Maintain an editorial calendar that aligns blog topics with social promotion and campaigns.
• Optimize blog posts for SEO, including keywords, meta descriptions, and internal linking.
• Repurpose blog content into social posts and vice versa, so the two channels reinforce each other.
• Track and report on performance across social channels and web traffic, mining data for insights to improve week over week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed