Social Media Analyst

Fidelity Canada • Toronto, ON

60d • $94,000 - $123,000 • Hybrid

About The Position

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway. Who We Are At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally. How You’ll Make an Impact: The Social Media Analyst, is the sharp analytical mind behind Fidelity Canada’s social media program. The role turns mountains of data into clear and concise stories that sharpen Fidelity Canada’s editorial instincts. The work undertaken in this role will demonstrate the business impact of Fidelity Canada’s social media efforts and optimize future strategies. You will lead Fidelity Canada’s organic social media measurement and analytics program. You will continuously create, monitor, and analyze, various data sets to discover new insights and track progress towards KPIs and annual business goals. You will support administrative efforts across the social media program, maintaining/updating policy documents, adjusting social listening techniques, and developing presentation materials that support strategic decision-making. You will collaborate and develop strong relationships with colleagues across teams, departments, and external partners to support strategic priorities (e.g. Advanced Analytics, Marketing, Finance). You will support the implementation of your data-led insights, working with social media community managers to enact change. What We Are Looking For: University degree, preferably in Data Analytics, Communications, Marketing, Business, related field, or equivalent working experience. 3+ years of hands-on experience analyzing organic social performance across platforms such as LinkedIn, Instagram, Facebook, X, TikTok, and YouTube. Proven ability to build dashboards and reporting frameworks using tools like Hootsuite, Brandwatch, Sprinklr, Power BI, or native analytics suites. Experience developing measurable KPIs for social programs and tying them back to broader business goals. Demonstrated ability to translate complex data into clear, concise, and compelling insights for non-technical audiences. Experience collaborating closely with editorial, content, data analytics, marketing, and finance teams to inform strategy through data. Experience working in the Investment industry is a nice to have. The Expertise You Bring: A data-first mindset paired with the curiosity to look beyond the numbers to uncover patterns, opportunities, and stories. Strong communication skills—capable of distilling analytics into language that inspires decision making across teams. Expert attention to detail, with immaculate accuracy in reporting and a disciplined approach to methodology. Comfort working autonomously while confidently presenting insights and recommendations to senior stakeholders. A collaborative spirit and ability to thrive in a fast-moving environment where priorities evolve, and creativity meets analytics. Passion for social media trends, platform shifts, user behavior, and the ever‑changing dynamics of digital engagement. Current work authorization for Canada is required for all openings. Total Rewards That Reflect Your Impact We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow. For this role, your total rewards include: Base Salary and Discretionary Performance Bonus: A competitive annual range of $94,000 to $123,000, based on your experience and qualifications. RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required. We’re proud to offer a compensation package that aligns with provincial pay transparency requirements. This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference. We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions. ________________________________________ Some of the ways we’ll help you feel valued and supported as part of our team: Flexible working arrangements - 100% remote, hybrid, and in office options Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy Parental leave top-up to 100% of your salary for a period of 25 weeks Up to $650 for home office equipment Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice Diversity and inclusion programs, including an active network of Employee Resource Groups Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years. Fidelity Canada is an equal opportunity employer Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground. Accommodation during the application process Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected] Fidelity respects the privacy of your information. Click for a detailed data protection and privacy statement . Why Work at Fidelity? We are proud to be recipients of the following: Awards • Canada's Top 100 Employers o Greater Toronto's Top Employers o Canada's Top Family-Friendly Employers o Canada's Top Employers for Young People • Great Place To Work® Certified o Best Workplaces for Inclusion o Best Workplaces for Mental Wellness o Best Workplaces for Today's Youth o Best Workplaces for Women o Best Workplaces in Financial Services & Insurance o Best Workplaces in Ontario o Best Workplaces with Most Trusted Executive Teams • LinkedIn Top Companies in Canada • Human Resource Director (HRD) - Best Place To Work o HRD - 5-Star Benefit Program o HRD - 5-Star Diversity & Inclusion Employer Designations • Canadian Compassionate Companies – Certified • Benefits Canada's Workplace Benefits Award - Future of Work Strategy • TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting • Canadian HR Reporter's Most Innovative HR Team About Us Fidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize their potential and be challenged in all aspects of their professional careers. To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, there’s no limit to what you can accomplish here. We’re excited you’re considering Fidelity for your career plans. The Search Jobs section is your online source for job opportunities at Fidelity. Using our site is simple - just take a few moments to create an online profile for your ideal job. Your profile is then automatically matched to open positions and you are notified via e-mail each time a match is made. Or, if you prefer, you can search our list of jobs before registering with us. Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected] Fidelity respects the privacy of your information. Click for a detailed data protection and privacy statement .

Requirements

• University degree, preferably in Data Analytics, Communications, Marketing, Business, related field, or equivalent working experience.
• 3+ years of hands-on experience analyzing organic social performance across platforms such as LinkedIn, Instagram, Facebook, X, TikTok, and YouTube.
• Proven ability to build dashboards and reporting frameworks using tools like Hootsuite, Brandwatch, Sprinklr, Power BI, or native analytics suites.
• Experience developing measurable KPIs for social programs and tying them back to broader business goals.
• Demonstrated ability to translate complex data into clear, concise, and compelling insights for non-technical audiences.
• Experience collaborating closely with editorial, content, data analytics, marketing, and finance teams to inform strategy through data.
• A data-first mindset paired with the curiosity to look beyond the numbers to uncover patterns, opportunities, and stories.
• Strong communication skills—capable of distilling analytics into language that inspires decision making across teams.
• Expert attention to detail, with immaculate accuracy in reporting and a disciplined approach to methodology.
• Comfort working autonomously while confidently presenting insights and recommendations to senior stakeholders.
• A collaborative spirit and ability to thrive in a fast-moving environment where priorities evolve, and creativity meets analytics.
• Passion for social media trends, platform shifts, user behavior, and the ever‑changing dynamics of digital engagement.
• Current work authorization for Canada is required for all openings.

Nice To Haves

• Experience working in the Investment industry is a nice to have.

Responsibilities

• Lead Fidelity Canada’s organic social media measurement and analytics program.
• Continuously create, monitor, and analyze, various data sets to discover new insights and track progress towards KPIs and annual business goals.
• Support administrative efforts across the social media program, maintaining/updating policy documents, adjusting social listening techniques, and developing presentation materials that support strategic decision-making.
• Collaborate and develop strong relationships with colleagues across teams, departments, and external partners to support strategic priorities (e.g. Advanced Analytics, Marketing, Finance).
• Support the implementation of your data-led insights, working with social media community managers to enact change.

Benefits

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level