Social Media Analyst

CLICK HERE DIGITAL•Baton Rouge, LA

About The Position

We are seeking a detail-oriented and analytical Social Media Analyst to join our team. In this role, you will be responsible for building and managing paid social campaigns, ensuring they align with client goals and strategy. You will oversee budget management, maintain high standards for campaign execution, and conduct thorough audits to ensure accuracy and compliance. A key aspect of this role involves analyzing performance metrics, generating reports, and staying current with industry trends and best practices. You will also utilize design tools for content modification, manage online reviews, and continuously optimize strategies through A/B testing. Maintaining relevant certifications is also a crucial part of this position.

Requirements

2-3 years experience in Facebook Ads Manager
Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
Strong understanding of digital marketing best practices
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
High attention to detail with the ability to manage multiple projects simultaneously.
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Nice To Haves

Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
Experience in LinkedIn, Tiktok, Twitter Ad Management
Meta Blueprint Certified in Media Buying or Media Planning
Experience in automotive, medical, legal and/or e-commerce verticals
Agency experience
Paid Media Experience (Search or Display), a plus

Responsibilities

Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
Budget management of social media campaigns; following pacing protocols set
Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines
Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
Demonstrate a deep understanding of inventory feeds and utilization.
Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
Log activities regarding updates to accounts throughout the month.
Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
Conduct A/B testing to enhance social media strategies continually.
Maintain Google Analytics Certification and Meta Certifications.
Engage in Facebook Blueprint courses to stay updated on policies and trends.