Social Listening Analyst

TransPerfect

7d • Remote

About The Position

TransPerfect is seeking a highly analytical and creative Social Listening & Insights Specialist to join its vendor team on a freelance, project-based contract. The role is remote and focuses on using social listening tools and platform knowledge to generate actionable insights that support brand strategy, campaign performance, and consumer understanding.

The analyst monitors brand health, industry trends, competitive landscapes, and campaign performance; builds and refines Boolean queries; interprets social media metrics across platforms; and presents data-driven findings to marketing, product, and strategy teams. The role also requires strategic recommendations informed by real-time consumer sentiment and an understanding of country-specific markets and cultural nuances.

Requirements

• 2–3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst.
• Strong knowledge of key social media platforms and how users engage on each.
• Experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar.
• Ability to write and optimize Boolean queries for deep-dive insights.
• Strong communication skills and ability to translate complex data into clear, actionable insights.
• Deep understanding of regional and cultural dynamics in social media behaviour.
• Native-level proficiency in Chinese.
• Professional-level proficiency in English.

Responsibilities

• Monitor and analyse brand health, industry trends, competitive landscapes, and campaign performance using social listening tools.
• Build and refine complex Boolean queries to extract meaningful data.
• Interpret and report on social media metrics across platforms such as WeChat and Rednote.
• Create and present data-driven reports and insights for marketing, product, and strategy teams.
• Provide strategic recommendations based on real-time consumer sentiment and social media trends.
• Maintain a strong understanding of country-specific target markets and cultural nuances.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed