Social Listening Analyst

TransPerfect • New York, NY

7d • Remote

About The Position

TransPerfect is seeking a highly analytical and creative Social Listening & Insights Specialist to join its vendor team on a freelance, project-based contract. This remote role uses social listening tools and platform expertise to uncover actionable insights that support brand strategy, campaign performance, and consumer understanding. The position focuses on social media markets and platforms including WeChat and Rednote, with particular attention to country-specific target markets and cultural nuances.

The successful candidate will monitor and analyze brand health, industry trends, competitive landscapes, and campaign performance; develop Boolean queries; interpret social media metrics; and turn findings into clear reports, insights, and strategic recommendations for marketing, product, and strategy teams. Applicants are asked to answer the required questions, describe how their experience matches the role, and attach a resume.

Requirements

• 2–3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst.
• Strong knowledge of key social media platforms and how users engage on each.
• Proven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar.
• Ability to write and optimize Boolean queries for deep-dive insights.
• Strong communication skills and ability to translate complex data into clear, actionable insights.
• Deep understanding of regional and cultural dynamics in social media behavior.
• Native-level proficiency in Chinese (essential).
• Professional-level proficiency in English (essential).

Responsibilities

• Monitor and analyze brand health, industry trends, competitive landscapes, and campaign performance using social listening tools.
• Build and refine complex Boolean queries to extract meaningful data.
• Interpret and report on social media metrics across platforms such as WeChat, Rednote, and others.
• Create and present data-driven reports and insights for marketing, product, and strategy teams.
• Provide strategic recommendations based on real-time consumer sentiment and social media trends.
• Maintain a strong understanding of country-specific target markets and cultural nuances.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed