Social Lead, Unscripted

Apple • Culver City, CA

6d

About The Position

As part of the broader Apple TV Marketing Organization, this role helps build word of mouth, conversation, fandom, and love for the brand, titles, sports, and talent. The Social Lead, Unscripted owns social strategy and creative development for Apple TV original unscripted series and films. Embedded in cross-functional title teams as the social authority, the role develops and drives campaigns that build deep fandoms, earn cultural conversation, and deliver business impact.

The role calls for a leader who is highly attuned to internet and popular culture and to conversation across unscripted subject matter, from reality television to award-winning documentary films. The Social Lead listens to, participates in, and sparks thoughtful discussions with fans, and develops strategies for both broad viewership and targeted audiences. This person brings storytelling and creative expertise, a current understanding of internet culture, memes, and zeitgeist content, and the ability to demonstrate ROI. The position requires a passion for and knowledge of the documentary landscape and its distinctive social marketing approaches.

A driven, proactive self-starter, the Social Lead builds on briefs, evolves ideas, and takes strategic and creative ownership of campaigns from concept through completion. The role balances conviction with humility, adapts between leading and following, and brings a team-first mindset to the work.

Requirements

• At least 7 years of experience in social media, entertainment, or big consumer brand marketing.
• A strong track record of developing and driving world-class campaigns with significant impact across reach, engagement, and cultural conversation.
• Fluency in social media best practices, including knowledge of effective content, creative, and formats across platforms.
• Experience with multi-channel distribution and developing a point of view on platform evolution and optimization.
• Strong command of social analytics and publishing tools.
• Deep expertise in documentary and unscripted verticals, including their distinctive production and marketing considerations.
• Ability to balance conviction with humility and bring a team-first mindset.

Nice To Haves

• Cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, with the ability to connect that instinct to measurable ROI.
• Experience leading social marketing for unscripted series or films at a streaming service or studio.
• Clear, effective communication and strong creative collaboration skills, including pitching with conviction and clarity and bringing peers and stakeholders along.
• Strong prioritization skills and ability to move substantial work forward in a fast-paced, fluid environment.
• Experience working directly with talent, creators, executive producers, and filmmakers, with professionalism and discretion.
• Ability to take accountability without direct control and influence without authority.
• Ability to work effectively across a highly matrixed marketing organization and build strong, trusted relationships.
• Learning agility and willingness to evolve alongside the organization and platforms.
• Ability to thrive amid ambiguity, competing demands, and high-stakes deadlines while focusing on the audience experience.

Responsibilities

• Own social strategy and social creative development for Apple TV original unscripted series and films.
• Serve as the social authority within cross-functional title teams.
• Develop and drive campaigns that build fandom, earn cultural conversation, and deliver business impact.
• Create strategies for broad viewership as well as targeted audiences.
• Listen to, participate in, and spark thoughtful discussions with fans.
• Build on briefs, evolve ideas, and take strategic and creative ownership of campaigns from concept through completion.
• Use social analytics and intuition to make content decisions and iterate campaigns toward creative and strategic excellence.
• Apply documentary and unscripted knowledge to social marketing approaches.
• Collaborate across a highly matrixed marketing organization and build trusted relationships with peers and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed