Social Lead, Unscripted

Apple•Culver City, CA

About The Position

As part of the broader Apple TV Marketing Organization, the team builds word of mouth, conversation, fandom, and affinity for Apple TV’s brand, titles, sports, and talent. The Social Lead, Unscripted owns social strategy and creative development for Apple TV original unscripted series and films. Embedded in cross-functional title teams as the social authority, this role develops and drives campaigns designed to build fandom, earn cultural conversation, and deliver business impact. The role calls for an internet- and culture-savvy leader with a strong grasp of unscripted programming, including reality television and documentary films, and the social approaches that support them. The Social Lead develops audience-first campaign frameworks, leads work from brief through execution, oversees campaign assets and content across the social ecosystem, and uses analytics and clear success metrics to inform strategy and connect social activity to business goals. The role also guides internal and external creative partners, collaborates across Apple and with talent and filmmakers, and contributes to a collaborative, feedback-oriented team culture.

Requirements

At least 7 years of experience in social media, entertainment, or big consumer brand marketing, with a strong record of developing and driving impactful campaigns across reach, engagement, and cultural conversation.
Fluency in social media best practices, including content, creative, and formats across platforms, multi-channel distribution, and platform evolution and optimization.
Strong command of social analytics and publishing tools, and the ability to combine data and intuition to make content decisions and iterate.
Deep expertise in documentary and unscripted verticals, including their distinct production and marketing considerations.
Strong storytelling and creative skills, with a current understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to ROI.
Experience leading social marketing for unscripted series and/or films at a streaming service or studio.
Clear communication and creative collaboration skills, including pitching with conviction and clarity, reading the room, balancing confidence with humility, and engaging peers and stakeholders.
Self-starter with strong prioritization skills and the ability to advance substantial workloads in a fast-paced, fluid environment.
Experience working directly with talent, creators, executive producers, and filmmakers, with appropriate creative energy, professionalism, and discretion.
Ability to take accountability without direct control and influence without authority.
Strong cross-functional relationship-building skills and effectiveness within a highly matrixed marketing organization.
Learning agility and willingness to embrace change as the organization and platforms evolve.
Ability to thrive amid ambiguity, competing demands, and high-stakes deadlines while maintaining a strong focus on audience experience.

Responsibilities

Own social strategy and creative for unscripted series and film campaigns, including audience definition, creative direction, and owned, earned, and paid distribution opportunities.
Lead campaigns independently through all phases, from brief through execution, and take strategic and creative ownership at every stage.
Make informed decisions and take appropriate risks to move high-impact work forward.
Drive the launch of key marketing assets across social with intention and creative excellence.
Develop and concept content, adapt it for social, and lead content capture to generate word of mouth and deepen fan connection to Apple TV programming.
Oversee the full suite of social content for each title across its planned social ecosystem and campaign duration.
Develop inventive approaches at all levels, from platform strategy to individual assets.
Implement complex creative social initiatives, analyze options, and recommend an effective course of action.
Use internal and external social analytics to inform strategy and continually refine creativity and innovation.
Develop and report against KPIs and success metrics that connect social activity with business goals.
Monitor platform changes, competitor activity, and cultural conversation, and proactively recommend optimizations and opportunities.
Anticipate potential issues and bring forward solutions proactively.
Serve as the social authority on cross-functional title teams, bringing an informed perspective to planning and creative decisions.
Manage social campaign and creative strategy across internal and external creative partners and agencies; guide, evaluate, and redirect work.
Educate and collaborate with marketing teams across the business to integrate social thinking into marketing efforts.
Communicate, pitch, and build support for work across cross-functional teams with conviction, clarity, and humility.
Partner with central Apple teams to align work with company-wide best practices and policies.
Build relationships and collaborate with senior internal and external peers across Apple, talent, executive producers, and filmmakers.
Reinforce Apple’s values and a collaborative “yes, and...” mindset in work and interactions.
Foster productive peer relationships and contribute to a positive, ambitious team culture.
Seek feedback on personal performance and proactively share feedback with positive intent.
Prioritize business goals and collective success over personal recognition.
Ensure brand consistency in marketing, messaging, and creative across internal and external partners.