Social Intelligence Manager, Brand Social

Google•Los Angeles, CA

9d•$171,000 - $247,000

About The Position

The Social Intelligence Manager connects social signals to human behavior, identifies meaningful shifts, and turns community insights into actionable direction for marketing, creative, and product teams. The role monitors social conversations to help manage emerging issues and opportunities and deepen marketing’s understanding of cultural shifts. It investigates online communities, subcultures, and platform behaviors to explain the context behind social data. The position leads day-to-day operations of a global, 24/7 social listening program, directing agency and vendor partners and overseeing monitoring, triage, and real-time community engagement for cultural moments, positive mentions, brand safety issues, and emerging risks. The manager works with internal and external partners to use AI and automation to scale listening systems and improve processes. Insights into positive and negative signals—including recurring needs, friction, workarounds, and unexpected product uses—are developed with product partners to inform decisions and long-term roadmaps. The role also contributes to Google brand channel programming priorities, owned social strategy, and content, campaign, and channel briefs. Success requires analytical excellence, storytelling ability, cultural curiosity, and operational leadership. The manager must understand how platform mechanics shape participation and distribution and distinguish supported findings from interpretations requiring further investigation. Individual pay depends on job-related skills, experience, and relevant education or training. The listed U.S. compensation is $171,000–$247,000, plus a 20% bonus target, equity, and benefits.

Requirements

Bachelor's degree or equivalent practical experience.
9 years of experience in growth, performance, direct response, social, digital, cloud, and events marketing.
Experience working cross-functionally with various stakeholders and teams.

Nice To Haves

Experience analyzing social and earned media data using industry-leading social listening software and databases, such as Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, or Tubular.
Experience managing large, complex programs.
Experience innovating upon standard industry practices.
Experience with social media strategy or traditional media planning.
Experience working at large consumer brands, ideally with technology experience or interest in automation and AI.
Analytical mindset with strong quantitative reasoning, creativity, and strategic skills.

Responsibilities

Lead day-to-day operations of the global 24/7 social listening program; direct agencies and vendors, manage budgets and Statements of Work (SOWs), and align resources with research priorities.
Set research priorities and triangulate listening, performance, platform research, and community observation to investigate emerging behaviors, tensions, and recurring needs; translate findings into guidance with marketing and product partners.
Partner with internal leads and internal and external partners on the AI and automation roadmap; improve listening systems, efficiency, and research quality.
Build processes to identify and triage cultural trends, positive engagement opportunities, and brand safety issues; coordinate timely information, responses, and escalation with cross-functional teams.
Analyze large, complex social datasets, solve non-routine analytics problems, and own executive reporting.
Translate longitudinal insights into owned-channel strategy, programming, creative briefs, and engagement recommendations.