Sr. Communications Manager, Brand Social & PR

Quizlet • San Franciso, CA

3d • Hybrid

About The Position

This is a hybrid social-and-PR role, with approximately 70% of the work focused on brand social and 30% on earned media. The role owns all Quizlet-branded social content end-to-end, from strategy and ideation through creation, publishing, community engagement, and measurement, while also leading announcements, media relationships, and thought leadership. The work connects social and PR so that viral content can generate earned coverage and company announcements can become social moments.

The position builds Quizlet’s cultural presence through human, distinctive storytelling; leads product and company announcements; coordinates social and PR around major seasonal and cultural moments; and develops media visibility and thought leadership on AI, education, and digital learning. It also owns the PR agency relationship and budget, community monitoring, rapid-response and crisis communications, performance reporting, and submissions for industry awards and speaking opportunities. The role is hybrid, based in Quizlet’s San Francisco office, with employees asked to work onsite at least two days per week, Wednesday and Thursday.

Requirements

• Deep understanding of what makes branded social content engaging and an instinct for how to differentiate a brand on social.
• Proven track record creating engaging short-form content; aggregate views may be in the tens or hundreds of millions.
• Strong grasp of the media landscape and ability to generate insight from trends in learning, consumer, technology, and business.
• Ability to analyze why content goes viral and connect content performance to business impact.
• Strong command of timing, message, and voice when guiding internal leaders and external partners through a launch or story.
• Exceptional creative storytelling skills and current knowledge of viral trends and cultural moments.
• Recognized authority in the field, with cross-functional partners seeking the candidate’s opinion and approval; sound judgment to make independent calls on complex work and pivot when work is not the right fit for the brand.
• Experience directing outside agencies or vendors, briefing effectively, improving the quality of deliverables, and deciding what work to keep in-house.
• Self-starter who is proactive, action-oriented, and able to unblock work independently.

Nice To Haves

• Experience leading social channels for a top-tier, leading brand.
• Experience partnering across social and PR to generate earned media from viral social content.
• Experience coordinating on-set film shoots, including campus filming and logistics for physical items at locations.

Responsibilities

• Own end-to-end content for Quizlet-branded channels, including Instagram, TikTok, YouTube Shorts, LinkedIn, and Threads, from strategy through posting, creating content hands-on.
• Build recurring themes, motifs, and storytelling that make Quizlet an active, distinctive participant in pop culture.
• Lead product and company announcements, including press releases, media pitching, and amplification across blog, social, and paid channels, with a goal of growing earned media coverage 20% year over year.
• Plan and lead tentpole moments where social and PR work together, including Spring Rush, back-to-school, finals, March Madness, April Fools', and timely newsjacking opportunities.
• Build media relationships and raise Quizlet’s visibility with top-tier press.
• Support thought leaders on points of view about AI, the future of education, and digital learning, using data storytelling including How America Learns research; develop content for speaking engagements, executive social, and media opportunities.
• Manage the PR agency relationship and budget, including setting priorities, briefing the agency, maintaining quality standards, and coordinating outbound communications and reactive or crisis situations.
• Monitor and engage with the community across channels daily, route user issues to internal teams, and share community feedback with product and marketing.
• Partner cross-functionally with Paid, Lifecycle, PMM, Brand Design, Product, Ads, and agency partners to align work with Quizlet’s brand and business goals.
• Track social and coverage performance against views, engagement, and user growth; explain what worked and use findings to inform future work.
• Submit Quizlet products, brand, and leaders for industry awards and speaking opportunities.
• Handle rapid-response and crisis communications, coordinate with leadership and external agencies, and serve as the point person for reputation management and media inquiries during challenging moments.

Benefits

• 20 vacation days, which employees are expected to take.
• Competitive health, dental, and vision insurance, including 100% employee and 75% dependent PPO coverage, Dental, and VSP Choice.
• Employer-sponsored 401(k) plan with company match.
• Access to LinkedIn Learning and other resources for professional growth.
• Paid Family Leave.
• FSA and HSA benefits.
• Commuter benefits.
• Wellness benefits.
• 40 hours of annual paid time off for participation in volunteer programs of choice.
• Support from managers and teams in creating a healthy work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed