Manager - Social Intelligence and Consumer Insights

BISSELL Homecare•Grand Rapids, MI

18h

About The Position

The Manager - Social Intelligence and Consumer Insights serves as the voice of the consumer across social channels, helping the organization make fact-based, consumer-driven decisions that inform innovation, optimize content, and positively impact the business and brand. The role leads BISSELL’s social listening program and translates real-time social and consumer conversations into insights that shape innovation and fuel content optimization across current categories and new or adjacent spaces. The position combines hands-on management of social listening tools and platforms with the development of new capabilities, including AI-powered and automated approaches, to improve the speed, scale, and impact of insight delivery. It also serves as the subject matter expert for social listening, recommending appropriate capabilities and vendor partnerships and keeping current on tools, platforms, and best practices.

Requirements

Bachelor’s degree in Marketing, Communications, Market Research, or a related field.
At least 7 years of experience in social listening, digital/social analytics, or consumer insights, with proven hands-on tool proficiency.
Hands-on proficiency with social listening and social analytics platforms such as Sprinklr, Brandwatch, and Talkwalker, including building queries, dashboards, and custom reporting.
Strong analytical skills and the ability to synthesize large volumes of unstructured social data into clear, actionable insights.
Ability to translate consumer and social insights into content optimization recommendations that sharpen messaging and creative performance.
Strong verbal and written communication, interpersonal, storytelling, project management, and time management skills in a fast-moving environment.

Nice To Haves

Formal training or certification in social/digital analytics, market research, or consumer insights.

Responsibilities

Serve as BISSELL’s subject matter expert for social listening, monitoring brand, category, and competitor conversations and identifying capability gaps and solutions.
Build and maintain social listening queries, dashboards, and reporting frameworks, using AI-powered and automated tools to detect and prioritize signals and surface sentiment and emerging trends.
Translate social listening data into actionable insights that inform innovation pipeline decisions, product development priorities, and go-to-market strategy.
Partner with Product, Brand, and Content teams to optimize content strategy using engagement, sentiment, and conversation data to inform messaging, creative direction, and channel performance.
Assess content performance across channels, identify what is and is not resonating, and guide creative and content decisions.
Identify and elevate emerging consumer needs, white space, competitive activity, and opportunities in new or adjacent spaces.
Collaborate cross-functionally to integrate social insights into broader consumer understanding.
Monitor and report on brand health, share of voice, and sentiment trends versus competitors in the floor care and home care category.
Present findings and recommendations to cross-functional partners and leadership through compelling storytelling and clear, action-oriented deliverables.
Establish a consistent cadence of insight delivery, including weekly signal and trend snapshots and monthly deeper-dive reporting tailored to business areas.
Recommend best-fit social listening capabilities and vendor partnerships, staying current on tools, platforms, and best practices.
Perform other duties as assigned or deemed necessary.