AVP, Head of Consumer Insights & Intelligence (Remote)

Advocate Health • Charlotte, NC

4d • $100 - $160 • Remote

About The Position

Advocate Health is seeking an accomplished consumer insights leader to build and lead an enterprise Consumer Insights & Intelligence capability. This strategic role will define the function’s strategy, operating model, and roadmap, connecting research, behavioral data, market intelligence, consumer listening, and foresight to deepen understanding of the people and communities Advocate Health serves.

The role will transform consumer insights into a proactive, enterprise-wide strategic capability and embed the voice of the consumer in decisions from the outset. The leader will develop a high-performing insights organization recognized for strategic thinking, compelling storytelling, effective consulting partnerships, and translating complex information into clear choices and action.

Requirements

• Bachelor’s degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
• 10 or more years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
• 5 or more years of leadership experience, including experience advising senior leaders.
• Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.
• Expert knowledge of qualitative and quantitative research methodologies and the ability to select the appropriate approach for different business questions.
• Significant experience with brand health, consumer perception measurement, and competitive and market intelligence.
• Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence.
• Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations.
• Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.
• Ability to identify emerging signals and apply foresight approaches to anticipate changes in consumer expectations, healthcare, and adjacent markets.
• Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills.
• Strong strategic and commercial orientation, with the ability to connect consumer understanding to growth, brand, product, and experience decisions.
• Demonstrated success building, transforming, and developing high-performing research and insights teams.

Nice To Haves

• Master’s degree or other advanced degree in behavioral science, research, business, analytics, or another relevant discipline.
• Experience transforming a research organization from a reactive function into a proactive, enterprise-wide strategic insights capability.
• Healthcare experience, or experience within another complex, high-consideration consumer industry.
• Experience establishing enterprise brand tracking, Voice of Consumer, and knowledge-management programs.
• Experience developing consumer foresight, trends, or emerging-consumer intelligence capabilities.
• Familiarity with modern research, social listening, consumer intelligence, and knowledge-management platforms.
• Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation.
• Relevant research, customer experience, or insights certifications are preferred but not required.

Responsibilities

• Define and execute Advocate Health’s enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.
• Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.
• Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.
• Develop strategic insights that uncover unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.
• Establish an enterprise Voice of Consumer and Experience Intelligence capability connecting consumer, prospective-patient, and patient listening across critical journeys.
• Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.
• Build a foresight capability that identifies shifts in consumer expectations, culture, technology, healthcare, and competition and translates those signals into strategic choices.
• Create knowledge-management and insights-activation capabilities that make consumer knowledge easier to discover, synthesize, share, and reuse.
• Lead the research partner ecosystem and establish rigorous standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and other methodologies.
• Build, lead, and develop a high-performing insights organization with capabilities in synthesis, storytelling, strategic consulting, influence, and proactive point-of-view development.

Benefits

• Paid Time Off programs
• Medical, dental, vision, life, and short- and long-term disability benefits
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program
• Competitive compensation
• Premium pay for eligible positions
• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Career development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Executive