AVP, Head of Consumer Insights & Intelligence (Remote)

Advocate Health and Hospitals Corporation•Charlotte, NC

2d•Remote

About The Position

Advocate Health is seeking an accomplished consumer insights leader to build and lead an enterprise Consumer Insights & Intelligence capability. This strategic role will define the function’s strategy, operating model, and roadmap, connecting research, behavioral data, market intelligence, consumer listening, and foresight to deepen understanding of the people and communities served. The role will develop a high-performing organization recognized for strategic thinking, compelling storytelling, consulting partnerships, and translating complex information into clear choices and action. The AVP will make consumer understanding a proactive, enterprise-wide strategic capability. Working with senior leaders and teams across the organization, the position will embed the voice of the consumer in decision-making and help shape business, brand, product, and experience decisions. The role is remote, with a Monday–Friday, 8 a.m.–5 p.m. schedule, and is available only in the states listed in the posting.

Requirements

Bachelor’s degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
5+ years of leadership experience, including experience advising senior leaders.
Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.
Expert knowledge of qualitative and quantitative research methodologies and the ability to select appropriate approaches for different business questions.
Significant experience with brand health, consumer perception measurement, and competitive and market intelligence.
Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence.
Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations.
Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.
Ability to identify emerging signals and apply foresight approaches to anticipate changes in consumer expectations, healthcare, and adjacent markets.
Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills.
Strong strategic and commercial orientation, connecting consumer understanding to growth, brand, product, and experience decisions.
Demonstrated success building, transforming, and developing high-performing research and insights teams.

Nice To Haves

Master’s degree or other advanced degree in behavioral science, research, business, analytics, or another relevant discipline.
Experience transforming a research organization from a reactive function into a proactive, enterprise-wide strategic insights capability.
Healthcare experience, or experience within another complex, high-consideration consumer industry.
Experience establishing enterprise brand tracking, Voice of Consumer, and knowledge-management programs.
Experience developing consumer foresight, trends, or emerging-consumer intelligence capabilities.
Familiarity with modern research, social listening, consumer intelligence, and knowledge-management platforms.
Understanding of how AI can enhance research, synthesis, knowledge discovery, and insight activation.
Relevant research, customer experience, or insights certifications; preferred but not required.

Responsibilities

Define and execute Advocate Health’s enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.
Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.
Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.
Develop strategic insights about unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.
Establish an enterprise Voice of Consumer and Experience Intelligence capability connecting consumer, prospective-patient, and patient listening across critical journeys.
Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.
Build a foresight capability to identify shifts in consumer expectations, culture, technology, healthcare, and competition and translate signals into strategic choices.
Create knowledge-management and insights-activation capabilities that make consumer knowledge easier to discover, synthesize, share, and reuse.
Lead the research partner ecosystem and establish rigorous standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and other methodologies.
Build, lead, and develop a high-performing insights organization with strengths in synthesis, storytelling, strategic consulting, influence, and proactive point-of-view development.