Social Content Creator

Peter Millar • Raleigh, NC

7d

About The Position

Peter Millar is seeking a creative, detail-oriented Social Content Creator to produce premium photo and video content for social media, activations, partnerships, events, and consumer experiences. The role captures stories and moments that define the Peter Millar Lifestyle and Golf businesses, working closely with Brand Activation Managers and the Creative team. It focuses on real-time, social-first content that complements campaign-driven content and broader brand storytelling while maintaining Peter Millar's elevated aesthetic and standards.

The successful candidate is a visual storyteller with strong creative instincts and a social-first mindset. They will work both behind the camera and in editing, translating brand stories, experiences, and cultural moments into engaging social narratives. The role involves travel as needed to support content creation across events, activations, tournaments, partnerships, retail moments, and other brand experiences.

Requirements

• At least 3 years of experience in photography, videography, content production, social content creation, or digital storytelling.
• Exceptional photography and videography skills, including knowledge of composition, lighting, motion, pacing, and visual storytelling.
• Demonstrated experience creating content for social-first platforms, including Instagram, TikTok, YouTube, and emerging channels.
• Strong understanding of social media content trends, platform behaviors, audience engagement, and social-first creative best practices.
• Advanced proficiency with professional photography and video equipment, including Sony, Canon, or comparable camera systems, professional lenses, lighting setups, audio equipment, gimbals, drones, and content production workflows.
• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, Lightroom, Photoshop, and After Effects.
• Ability to capture, edit, and deliver high-quality content in fast-paced environments while maintaining premium creative standards.
• Ability to manage multiple creative projects simultaneously while balancing quality, speed, and changing business priorities.
• Strong collaboration, communication, and project management skills, including the ability to work across Marketing, Creative, Retail, Influencer, and external production partners.
• Ability to travel and support content creation across varied locations, activations, events, tournaments, and consumer experiences.
• Submit a portfolio showcasing photography and videography across formats and environments; social-first content; real-time event, activation, travel, hospitality, retail, tournament, or experiential content; editing and storytelling; and work with an elevated aesthetic appropriate to a premium lifestyle brand.

Nice To Haves

• Bachelor's degree in Photography, Film, Media Production, Communications, Marketing, or a related field; listed as preferred in the qualifications.
• Experience in luxury apparel, fashion, golf, premium retail, hospitality, travel, or lifestyle brands.
• Passion for style, travel, culture, golf, and premium consumer experiences.
• Strong portfolio showcasing photography, videography, editing, and visual storytelling across campaign-inspired and social-first content.
• Portfolio examples of real-time event coverage, lifestyle storytelling, activations, hospitality experiences, retail experiences, or culturally relevant brand moments.
• Deep appreciation for luxury aesthetics, content craftsmanship, and premium brand storytelling.
• Understanding of the differences between campaign-driven and social-first content, with the ability to create premium assets optimized for speed and engagement.
• Experience creating content in fast-paced event, activation, hospitality, tournament, or experiential environments.
• Familiarity with evolving social platform behaviors, emerging content formats, and creator-led storytelling trends.
• Experience collaborating with content creators, agencies, influencers, freelancers, and creative partners.

Responsibilities

• Partner with Brand Activation Managers to ideate, develop, and execute social-first content concepts for campaigns, activations, partnerships, retail moments, tournaments, and cultural opportunities.
• Translate creative briefs into photo, video, and social content aligned with channel objectives and Peter Millar's premium brand standards.
• Capture and produce premium photo and video content across activations, events, hospitality experiences, retail moments, partnerships, and other brand experiences.
• Edit and deliver polished social-first content optimized for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Collaborate with the Creative team to complement broader campaign storytelling and identify opportunities for real-time content creation and audience engagement.
• Lead content work with freelance photographers, videographers, and creators, guiding capture, ensuring brand consistency, and maximizing on-site content opportunities.
• Support content planning, production coordination, asset management, and workflows from briefing through final delivery.
• Partner with Social Media Specialists to develop content supporting channel strategies, key campaigns, and consumer engagement priorities.
• Stay current with content trends, platform innovations, editing techniques, and emerging creative formats.
• Travel as needed to capture and support content creation across activations, tournaments, events, partnerships, retail moments, and consumer experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level