Social Content Creator

Peter Millar • Raleigh, NC

8d

About The Position

Peter Millar is seeking a creative, detail-oriented Social Content Creator to produce premium photo and video content for social media, activations, partnerships, events, and consumer experiences. The role captures stories and moments across Peter Millar’s Lifestyle and Golf businesses, working closely with Brand Activation Managers and the Creative team to create social-first content for activations, hospitality experiences, partnerships, tournaments, retail moments, and cultural opportunities. It focuses on capturing and elevating real-time experiences, complementing campaign-driven content and long-form brand storytelling produced by the Creative Content Creator.

The successful candidate is a visual storyteller with strong creative instincts and a social-first mindset. The role involves working behind the camera and in post-production, translating brand stories and experiences into engaging social narratives while maintaining Peter Millar’s premium aesthetic and standards. Travel is required as needed to support content creation at various events and locations.

Requirements

• At least 3 years of experience in photography, videography, content production, social content creation, or digital storytelling.
• Exceptional photography and videography skills, including composition, lighting, motion, pacing, and visual storytelling.
• Demonstrated experience creating content for social-first platforms, including Instagram, TikTok, YouTube, and emerging channels.
• Strong understanding of social media content trends, platform behaviors, audience engagement, and social-first creative best practices.
• Advanced proficiency with professional photography and video equipment, including Sony, Canon, or comparable camera systems, professional lenses, lighting setups, audio equipment, gimbals, drones, and content production workflows.
• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, Lightroom, Photoshop, and After Effects.
• Ability to capture, edit, and deliver high-quality content in fast-paced environments while maintaining premium creative standards.
• Ability to manage multiple creative projects simultaneously while balancing quality, speed, and changing business priorities.
• Strong collaboration, communication, and project management skills, including the ability to work across Marketing, Creative, Retail, Influencer, and external production partners.
• Ability to travel and support content creation at a variety of locations, activations, events, tournaments, and consumer experiences.

Nice To Haves

• Bachelor’s degree in Photography, Film, Media Production, Communications, Marketing, or a related field is preferred.
• Experience in luxury apparel, fashion, golf, premium retail, hospitality, travel, or lifestyle brands.
• Passion for style, travel, culture, golf, and premium consumer experiences.
• A strong portfolio showing photography, videography, editing, and visual storytelling across campaign-inspired and social-first content.
• Portfolio examples of real-time event coverage, lifestyle storytelling, activations, hospitality or retail experiences, or culturally relevant brand moments.
• Appreciation for luxury aesthetics, content craftsmanship, and premium brand storytelling.
• Understanding of the differences between campaign-driven and social-first content, and the ability to create premium assets optimized for speed and engagement.
• Experience creating content in fast-paced event, activation, hospitality, tournament, or experiential environments.
• Familiarity with evolving social platform behaviors, emerging content formats, and creator-led storytelling trends.
• Experience collaborating with content creators, agencies, influencers, freelancers, and creative partners.
• Portfolio submission demonstrating work across varied photography and videography formats and environments; social-first content for platforms such as Instagram, TikTok, YouTube Shorts, and Reels; real-time event, activation, travel, hospitality, retail, tournament, or experiential content; editing and storytelling; and an elevated aesthetic aligned with a premium lifestyle brand.

Responsibilities

• Partner with Brand Activation Managers to ideate, develop, and execute social-first content concepts for campaigns, activations, partnerships, retail moments, tournaments, and cultural opportunities.
• Translate creative briefs into photo, video, and social content aligned with channel objectives and Peter Millar’s premium brand standards.
• Capture and produce premium photo and video content across activations, events, hospitality experiences, retail moments, partnerships, and other brand experiences.
• Edit and deliver polished social-first content optimized for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Collaborate with the Creative team so social-first content complements broader campaign storytelling while identifying real-time content and audience-engagement opportunities.
• Lead content coordination for freelance photographers, videographers, and creators, guiding capture, maintaining brand consistency, and maximizing on-site content opportunities.
• Support content planning, production coordination, asset management, and workflows from briefing through final delivery.
• Partner with Social Media Specialists to create content supporting channel strategies, campaigns, and consumer engagement priorities.
• Stay current on content trends, platform innovations, editing techniques, and emerging creative formats.
• Travel as needed to create and support content across activations, tournaments, events, partnerships, retail moments, and consumer experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed