Social and Influencer Marketing Manager - Blue Nile

Blue Nile•New York, NY

About The Position

Blue Nile is seeking a strategic, culturally connected, and performance-driven Social and Influencer Marketing Manager to shape its presence across social media and the creator landscape. The role turns audience insights and cultural moments into compelling brand storytelling, bringing fresh ideas from strategy through execution to build brand distinction, deepen engagement, and drive measurable business results. The ideal candidate follows pop culture, emerging creators, and platform trends, and can judge what is relevant for an elevated jewelry brand. The manager will lead proactive, platform-specific social strategy and content across Instagram, TikTok, YouTube, Pinterest, and Facebook. They will own the content calendar and content development from concept through publication, including creative briefs, scripts, production coordination, capture, editing feedback, captions, publishing, and community engagement. They will also develop and manage influencer and creator partnerships, connecting ambassador, affiliate, emerging creator, and event activity to brand and business objectives. The role evaluates social and influencer performance against benchmarks, translates results into recommendations, and tests formats and approaches to improve outcomes. It collaborates with Brand, Creative, PR, Paid Media, Ecommerce, Showroom teams, agencies, leadership, and talent to connect social activity to integrated campaigns and the customer experience.

Requirements

7+ years of social media and influencer marketing experience, ideally in luxury, jewelry, fashion, beauty, or lifestyle, with proven brand and ecommerce results.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
Strong awareness of pop culture, emerging creators, and digital trends, with sound judgment about brand fit.
Proactive approach to anticipating needs, spotting opportunities, and bringing forward solutions.
Portfolio showcasing original ideas, compelling storytelling, and elevated, platform-native content.
Deep knowledge of Instagram, TikTok, YouTube, Pinterest, and Facebook, including audience behavior and platform best practices.
Hands-on ShopMy experience in creator recruitment, gifting, commissions, and optimization to drive traffic and sales.
Strong content production skills, from concepts and scripts through directing, capturing, and editing, with a refined visual eye.
Proven ability to manage influencer partnerships from talent discovery and negotiation through execution and reporting.
Understanding of ambassador programs, affiliate marketing, usage rights, exclusivity, paid amplification, and disclosure requirements.
Excellent writing and presentation skills, including the ability to deliver clear briefs, feedback, and recommendations.
Analytical mindset that connects performance to business goals and turns insights into action.
Exceptional organization, budget management, and attention to detail across competing priorities.
Confident collaboration and relationship-building skills across teams, agencies, and talent.
Proficiency with social and influencer tools.
Entrepreneurial mindset, resourcefulness, ownership, and follow-through.

Nice To Haves

Experience with CreatorIQ, Dash Social, and Sprinklr.

Responsibilities

Drive an insight-led social strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook, translating brand priorities into platform-specific storytelling that supports awareness, consideration, and conversion.
Identify emerging trends, entertainment moments, consumer behaviors, and creator movements, and recommend timely, brand-relevant execution.
Develop original social creative concepts, including recurring franchises, collaborations, and social-first campaigns.
Anticipate content gaps, production requirements, partnership opportunities, and potential roadblocks, and propose solutions.
Own the social content calendar, balancing campaign planning, product launches, showroom activations, retail milestones, and real-time opportunities.
Lead content development from concept through publication, including briefs, scripts, shot lists, production coordination, on-set capture, editing feedback, captions, and platform execution.
Maintain thoughtful messaging and visual quality that makes luxury distinctive, approachable, and culturally relevant.
Own daily publishing and community engagement, maintaining the brand voice and using audience conversations and feedback as content and customer insights.
Partner with leadership to execute and evolve the influencer marketing program in line with brand and business objectives.
Discover and evaluate established and emerging creators for audience alignment, creative potential, credibility, and results.
Develop partnership concepts and creator briefs that balance brand priorities with each creator’s voice.
Manage influencer partnerships from outreach through reporting, including negotiations, contracts, approvals, deliverables, usage rights, exclusivity, budgets, and timelines with agency and internal partners.
Identify opportunities to extend partnerships through additional storytelling, cross-channel amplification, paid media, and longer-term relationships.
Evaluate social and influencer performance against benchmarks and recommend what to scale, refine, test, or discontinue.
Build a test-and-learn approach across formats, hooks, storytelling techniques, and platform features.
Collaborate with Brand, Creative, PR, Paid Media, Ecommerce, and Showroom teams on integrated campaigns and the broader customer experience.
Take ownership of work, communicate recommendations clearly, and follow through from concept to measurable outcome.