Social and Influencer Marketing Manager - Blue Nile

Blue Nile•New York, NY

7d•$115,000 - $130,000

About The Position

Blue Nile is seeking a strategic, culturally connected, and performance-driven Social and Influencer Marketing Manager to shape the company’s presence across social media and the creator landscape. This role turns audience insights and cultural moments into compelling brand storytelling, while building brand distinction, deepening engagement, and driving measurable business results. The ideal candidate follows pop culture, emerging creators, and platform trends and applies sound judgment about what is relevant for an elevated jewelry brand. The manager develops and executes platform-specific social strategies and creative concepts, oversees content from concept through publication, and owns daily publishing and community engagement. The role also partners with leadership to execute and evolve the influencer program, managing creator partnerships from discovery and negotiation through delivery and reporting. Performance data informs an ongoing test-and-learn approach, while collaboration with Brand, Creative, PR, Paid Media, Ecommerce, and Showroom teams connects social and influencer activity to integrated campaigns and the broader customer experience.

Requirements

7+ years of social media and influencer marketing experience, ideally in luxury, jewelry, fashion, beauty, or lifestyle, with proven brand and ecommerce results.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
Strong awareness of pop culture, emerging creators, and digital trends, with judgment about brand fit.
Proactive approach to anticipating needs, identifying opportunities, and bringing forward solutions.
Portfolio showcasing original ideas, compelling storytelling, and elevated, platform-native content.
Deep knowledge of Instagram, TikTok, YouTube, Pinterest, and Facebook, including audience behavior and platform best practices.
Hands-on ShopMy experience in creator recruitment, gifting, commissions, and optimization to drive traffic and sales.
Content production skills spanning concepts, scripts, directing, capturing, and editing, with a refined visual eye.
Ability to manage influencer partnerships from talent discovery and negotiation through execution and reporting.
Understanding of ambassador programs, affiliate marketing, usage rights, exclusivity, paid amplification, and disclosure requirements.
Excellent writing and presentation skills, including the ability to deliver clear briefs, feedback, and recommendations.
Analytical mindset that connects performance to business goals and turns insights into action.
Strong organization, budget management, and attention to detail across competing priorities.
Ability to build strong relationships and collaborate with teams, agencies, and talent.
Entrepreneurial mindset, ownership, resourcefulness, and follow-through.

Nice To Haves

Experience with CreatorIQ, Dash Social, or Sprinklr.

Responsibilities

Drive insight-led social strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook, translating brand priorities into platform-specific storytelling that builds awareness, consideration, and conversion.
Identify emerging trends, entertainment moments, consumer behaviors, and creator movements, and recommend timely, brand-relevant executions.
Develop original creative concepts, recurring franchises, collaborations, and social-first campaigns.
Anticipate content needs, production requirements, partnership opportunities, and potential roadblocks, and propose solutions.
Own the social content calendar, balancing campaigns, launches, showroom activations, and retail milestones with real-time opportunities.
Lead content development from concept through publication, including briefs, scripts, shot lists, production coordination, on-set capture, editing feedback, captions, and platform execution.
Elevate customer-facing touchpoints through thoughtful messaging, visual judgment, and culturally relevant luxury storytelling.
Own daily publishing and community engagement, maintain a consistent brand voice, and turn audience feedback into content and customer insights.
Partner with leadership to execute and evolve the influencer marketing program, connecting ambassador partnerships, emerging creators, affiliate activity, and events to brand and business objectives.
Discover and evaluate established and emerging talent for audience alignment, creative potential, credibility, and results.
Develop partnership concepts and creator briefs that balance brand priorities with each creator’s distinct voice.
Manage influencer partnerships from outreach through reporting, including negotiations, contracts, approvals, deliverables, usage rights, exclusivity, budgets, and timelines, in collaboration with agency and internal partners.
Identify opportunities for additional partnership storytelling, cross-channel amplification, paid media integration, and longer-term creator relationships.
Evaluate social and influencer performance against benchmarks and recommend what to scale, refine, test, or discontinue.
Build a test-and-learn approach across formats, hooks, storytelling techniques, and platform features.
Collaborate with Brand, Creative, PR, Paid Media, Ecommerce, and Showroom teams on integrated campaigns and the broader customer experience.
Take ownership of ideas and execution, communicate recommendations clearly, and follow work through to measurable outcomes.