Social and Content Manger

Qualitate•New York City, NY
•Hybrid

About The Position

Qualitate is building an AI-native primary intelligence platform for enterprises, investment firms, and asset managers. Its platform automates expert research, using AI-moderated interviews and insight synthesis to produce decision-ready intelligence. The Social and Content Manager will help build Qualitate’s voice and audience across social media, turning research, customer stories, product developments, and founder perspectives into content that attracts relevant audiences. The role reports to the Head of Insights and works closely with the founder, Research, and Marketing. It owns day-to-day social execution and contributes to broader campaigns, with opportunities to develop new formats, build creator relationships, and test ideas. The position includes managing social strategy and publishing for Qualitate’s and the founder’s accounts, initially on X and LinkedIn; creating company and founder thought leadership; developing research and campaign content; supporting daily audience engagement; managing creator and partner campaigns; building repeatable content workflows; and measuring performance to recommend what to expand, improve, or stop. The role is full-time and hybrid in New York City.

Requirements

  • Strong writing skills, including the ability to create effective hooks, clarify complex ideas, adapt to different voices, and maintain accuracy without overstating findings.
  • Understanding of social media, online communities, and how tone, timing, format, and audience affect content reception.
  • Originality and willingness to propose, explain, and test new ideas and challenge an approach when there is a better one.
  • Curiosity about technology and business, and the ability to quickly learn unfamiliar topics relevant to investors and corporate decision-makers.
  • Ability to manage multiple workstreams, meet deadlines, communicate early about issues, and take responsibility for publishing and learning from results.
  • Thoughtful use of AI tools for research, brainstorming, drafting, and workflow improvement, with independent judgment applied to final work.
  • Examples of relevant work, which may include independent projects, personal accounts, or community-building experience.
  • Likely 1–3 years of relevant experience in social, content, communications, or a related field.

Nice To Haves

  • Experience growing an engaged audience for oneself, a founder, publication, or company.
  • Content experience for technology, investing, financial services, or B2B audiences.
  • Experience working with creators or running a campaign from concept through launch and measurement.
  • Ability to create simple graphics, edit short video clips, or provide clear direction to designers and editors.
  • Examples of originated ideas, with an ability to explain why they worked and what was learned when they did not.

Responsibilities

  • Develop distinctive creative concepts and formats that bring Qualitate’s research, people, and product to life, and take ideas from concept through production, launch, and refinement.
  • Own the content calendar and publishing across Qualitate’s and the founder’s social accounts, initially focused on X and LinkedIn.
  • Draft company and founder posts and thought leadership, drawing out perspectives and presenting them in a natural, compelling voice.
  • Turn research findings, customer stories, and product updates into posts, threads, creative briefs, and related campaign materials such as launch emails, newsletters, and landing pages.
  • Monitor relevant investors, business leaders, creators, and industry conversations; engage audiences, build relationships, and bring Qualitate’s research into discussions.
  • Identify creators and partners, develop collaboration ideas and briefs, and manage outreach, timelines, and deliverables.
  • Coordinate content amplification across employees, investors, customers, and partners.
  • Build and own repeatable workflows for planning, creating, reviewing, and distributing content; use AI and automation to improve recurring work and address bottlenecks.
  • Manage timelines, contributors, and follow-through, solving problems proactively and carrying projects through launch and measurement.
  • Track the topics, formats, and channels that attract the right audience and generate engagement, traffic, and commercial interest; work with Marketing to assess results and recommend improvements.

Benefits

  • Health coverage
  • Flexible PTO
  • Paid holidays
  • Eligible for a cash bonus tied to individual and company performance
  • Meaningful early-stage equity grant with upside tied to company growth
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