Social and Multimedia Content Manager

Locus Robotics • Wilmington, MA

6d • $85,000 - $120,000 • Hybrid

About The Position

The Social and Multimedia Content Manager will own, manage, and continually improve Locus Robotics’ global social media presence, using social as a strategic channel for brand awareness, thought leadership, customer engagement, and business growth. The role translates complex technology, customer stories, and industry conversations into relevant content that connects with target audiences.

This is a highly autonomous role for a proactive communicator who brings ideas forward, aligns stakeholders, and drives the social program. The position is hybrid, based at the Corporate Headquarters in Wilmington, Massachusetts, with three days onsite per week. Candidates must be local to the area; relocation assistance is not available.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience managing social media for a B2B, technology, robotics, automation, SaaS, or similarly complex brand.
• Demonstrated experience developing social strategy, beyond executing a publishing calendar.
• Excellent writing, editing, and storytelling skills, with the ability to make complex topics accessible and engaging.
• Strong understanding of social media’s evolving role in search, AI, and LLM-driven brand discovery, and the ability to shape strategies that strengthen visibility beyond social platforms.
• Strong hands-on multimedia skills, particularly short-form video and visual content creation.
• Deep understanding of LinkedIn, YouTube, Instagram, and evolving social behaviors and formats.
• Highly proactive, self-directed, and accountable, with demonstrated ability to take ownership and move work forward independently.
• Strong communication and stakeholder-management skills, including experience working across global teams.
• Strong editorial judgment and confidence in making recommendations and expressing points of view.
• Analytical mindset and ability to use performance data to improve content and strategy.
• Excellent written and verbal English communication skills and ability to engage diverse audiences effectively.
• Must be local to the Wilmington, Massachusetts area for the hybrid role.

Responsibilities

• Own, manage, optimize, and continuously improve the company’s global presence across LinkedIn, YouTube, Instagram, and other priority social channels.
• Develop and manage forward-looking social calendars aligned with business priorities, campaigns, customer stories, events, product initiatives, thought leadership, and content programs.
• Define channel strategies, content mix, creative approaches, publishing cadence, and audience engagement based on business objectives and performance.
• Define, launch, and manage the Instagram strategy, building it as a visual storytelling platform for robotics, innovation, customers, events, and company culture.
• Proactively identify opportunities based on industry conversations, emerging trends, company activity, and audience response.
• Create platform-native content that earns attention.
• Develop short-form video, photography, graphics, carousels, and other multimedia content for social channels and the website.
• Capture and produce content at events and around customer, product, employee, and company moments.
• Reoptimize reports, customer stories, webinars, PR coverage, thought leadership, and other long-form content into social-first formats.
• Maintain a consistent brand voice and visual identity while adapting content to each platform.
• Partner proactively with global and regional stakeholders across Marketing, PR, Product Marketing, Customer Marketing, Events, Sales, and leadership.
• Build relationships with international teams to surface local stories and opportunities while maintaining a coordinated global social presence.
• Drive initiatives forward by identifying needs, making recommendations, establishing next steps, and keeping stakeholders informed and aligned.
• Manage priorities, approvals, assets, and dependencies with limited day-to-day direction.
• Track channel and content performance against objectives, including audience growth, reach, engagement, video performance, and traffic.
• Use performance data to identify what is working and where strategy should be adjusted.
• Test new formats, creative approaches, and content ideas to improve channel performance and audience engagement.

Benefits

• Bonus
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level