About The Position

Pubity Group is seeking an Activation Executive to activate branded campaigns across its portfolio of social-first brands. The role focuses on delivering impactful, culturally relevant and authentic content for partner audiences. The successful candidate will work with Client Services, Editorial, Creative and Strategy in London to turn briefs into high-performing, platform-native social campaigns at pace and scale. The role also connects commercial and content teams, using live trends, platform behaviour and audience understanding to shape campaign ideas and creative responses. It calls for a collaborative, dependable and curious person who can adapt quickly in a high-volume, fast-paced environment and contribute positively to the wider London team.

Requirements

  • Genuine passion for social media, advertising and marketing.
  • Hands-on experience creating social content on behalf of brands or publishers.
  • Foundational skills in at least one of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
  • Strong understanding of and active interest in digital and social media, including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
  • Self-starter mindset and appetite to thrive in a fast-paced, high-growth environment.

Responsibilities

  • Work with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit Pubity Group’s tone of voice.
  • Create impactful social content across Pubity Group’s channels.
  • Execute activations to maximise reach, participation and shareability.
  • Collaborate with the London team to maintain alignment from campaign concept through launch.
  • Connect Commercial and Content teams so campaign ideas reflect live trends and platform behaviour.
  • Monitor emerging conversations, formats and creators to identify proactive and reactive opportunities.
  • Translate cultural moments into scalable brand opportunities.
  • Support the Creative team in developing strategic responses to client briefs.
  • Contribute insight, platform knowledge and audience understanding to strengthen creative concepts.
  • Help shape storytelling approaches that feel native to each platform.
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