Activation Executive

Pubity Group Ltd•New York, NY

About The Position

Pubity Group is seeking an Activation Executive to activate branded campaigns across its social-first brands. The role focuses on delivering impactful, culturally relevant and authentic content for partners, working closely with Client Services, Editorial, Creative and Strategy to turn briefs into high-performing, platform-native social campaigns. The position collaborates with the London team from campaign concept through launch and supports creative responses to client briefs with platform knowledge and audience insight.

Requirements

Genuine passion for social media, advertising and marketing.
Hands-on experience creating social content on behalf of brands or publishers.
Foundational skills in at least one of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
Strong understanding of and active interest in digital and social platforms, including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
Self-starter mindset and ability to thrive in a fast-paced, high-growth environment.
Passion for quality work, strong client business outcomes and hitting targets.
Professional, dependable approach, with a willingness to go above and beyond for clients and demonstrate exemplary day-to-day behaviour.
Ability to learn quickly and adapt to a high-volume, fast-paced environment.
Collaborative approach and positive contribution to the wider London team.
Ability to stay calm under pressure and prioritise clearly when demand is high.
Direct and constructive communication skills, including comfort giving and receiving feedback at all levels.
Curiosity and cultural awareness, with attention to platform shifts and audience behaviour.

Responsibilities

Work with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns aligned with Pubity Group’s tone of voice.
Create social content across Pubity Group’s channels.
Execute activations to maximise reach, participation and shareability.
Collaborate with the London team to maintain alignment from concept through launch.
Connect Commercial and Content teams so campaign ideas reflect live trends and platform behaviour.
Monitor emerging conversations, formats and creators to identify proactive and reactive opportunities.
Translate cultural moments into scalable brand opportunities.
Support the Creative team in developing strategic responses to client briefs.
Contribute insight, platform knowledge and audience understanding to creative concepts.
Help shape storytelling approaches that feel native to each platform.