Social Activation Lead, Large Customer Sales
About The Position
The Social Activation Lead will drive the YouTube business forward by managing agreement activation for the Create for Shorts Program. The role manages U.S. video agreements end-to-end, including contracting, Purchase Orders, and invoicing, while streamlining processes and improving operational efficiency. The Lead serves as the primary contact for Influencer Marketing Agency teams during campaign planning and execution and leads internal cross-functional partnerships with Social Video sellers, Go To Market, Deal Desk, Finance, Legal, and Procurement teams. The role is part of Google’s Large Customer Sales organization, which partners with major brands and agencies to support growth through Google’s advertising solutions.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital advertising sales, digital marketing, or digital media, such as search, social, mobile, display, and video media.
- Experience with YouTube ads or similar video advertising products.
Nice To Haves
- Experience managing commercial deals end-to-end, including contracts, Purchase Orders, and invoicing workflows.
- Strong project management skills and the ability to prioritize competing demands across multiple campaign activations under tight deadlines.
- Understanding of or experience working with Influencer Marketing Agencies or within the creator industry.
- Ability to independently solve problems, thrive in ambiguity, and turn undefined challenges into solutions.
- Skill in building consensus and driving alignment across brand clients and media and Influencer Marketing Agencies.
Responsibilities
- Verify third-party partner status, onboard new suppliers, and set up system access.
- Manage incentive agreements, contract approvals, Purchase Orders, and billing.
- Manage the creative briefing process and collaborate with account teams to inform media planning.
- Serve as the primary contact for Influencer Marketing Agency teams during campaign planning and execution.
- Act as the primary operational hub between the Social Video Team, Go To Market Deal Desk, Global Finance, Legal, and Procurement teams.
Benefits
- 40% bonus target
- Equity
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
