Platforms Analytical Lead, Large Customer Sales

Google•Chicago, IL

1d•$124,000 - $180,000

About The Position

Google's Large Customer Sales teams partner with leading brands and agencies to help them navigate industry shifts and improve business performance through Google's advertising solutions. In this role, you will apply expertise in marketing science and the digital media ecosystem to uncover opportunities for better marketing results. You will help clients identify the data and strategic insights needed to achieve their business goals through Google Marketing Platform technology adoption and media buying. You will drive high-impact customer engagements with Google's ad sales teams, Product, and Engineering, identifying best practices, supporting activation, resolving challenges, developing case studies, and providing feedback to improve solutions. As Google's quantitative expert for Google Marketing Platform, you will lead experimentation, measurement, and advanced analytics, and partner with ad sales teams to bring Google's advertising solutions to customers.

Requirements

Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Physics), or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Experience in SQL.

Nice To Haves

Experience with modern statistical modeling, including Media Mix Modeling, advanced experimental design (multivariate testing, Mantel-Haenszel, and Wilcoxon), and sampling techniques such as stratified sampling.
Experience building and activating predictive models and machine learning algorithms (such as random forest, XGBoost, or neural networks) using Python or R to solve complex marketing problems.
Experience designing and activating customized programmatic bidding scripts and algorithms, such as Display and Video 360 Custom Bidding.
Experience using developer-facing generative AI tools.
Familiarity with privacy-safe clean rooms such as Ads Data Hub, data warehousing such as BigQuery, and cloud-based data storage solutions.

Responsibilities

Support the growth of Google Marketing Platform through analysis of customer data and platform utilization.
Use advanced analytical approaches and measurement methods to produce business-focused insights and help customers understand the value of Google technology and advertising investments.
Test through experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
Develop forward-thinking, data-driven recommendations aligned with client business objectives.
Partner with Programmatic Sales, Google Marketing Platform ad tech Sales, Data Measurement and Analytics teams, Product Managers, and Sales Operations to develop scalable use cases and frameworks that demonstrate the value of advanced usage and feature adoption.