This Sessional Lecturer position is for the Master of Health Science in Health Administration (MHSc) program, specifically for the course HAD5767H: Health Services Marketing. The course aims to redefine marketing beyond selling and advertising, focusing on engaging customers, building relationships, and creating value. It will explore the unique aspects of marketing health services, considering multiple stakeholders (patient, family, physician, service delivery place, government) and the evolving, discerning nature of Canadian healthcare consumers. The course will also address the financial pressures on the Canada Health Act and the need for better, more efficient, and safer healthcare delivery through innovation, engagement, research, strategy, positioning, and positive mutual impact.
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Career Level
Mid Level