SEO Specialist – AI Legal Tech Startup

Zinda Law Group, PLLC•Austin, TX

14d•Remote

About The Position

Zlayt AI is an early-stage, product-led legal technology company focused on litigation automation for personal injury law firms. The SEO Specialist will own the company’s SEO plan from start to finish, growing organic traffic, leads, and demo requests. The role covers technical SEO, content strategy, link building, and performance reporting, with collaboration across Product, Sales, Design, and development. The position is described as part of a remote team. The company emphasizes excellence, accountability, business-minded operations, and opportunities for team members to build rewarding careers and advance. Zlayt AI is an equal opportunity employer and may review publicly available information about applicants to assess suitability for employment.

Requirements

At least 3 years of hands-on SEO experience, preferably at a B2B SaaS company.
Strong knowledge of technical SEO, on-page SEO, and content SEO.
Experience with Google Search Console, Google Analytics 4, and Google Tag Manager.
Experience with an SEO tool such as Ahrefs, Semrush, or Screaming Frog.
Evidence of prior results, such as growth in organic traffic or leads.
Clear written communication skills, including the ability to write simple, accurate briefs and reports.
Ability to work independently and meet deadlines in a remote team.

Nice To Haves

Experience in legal tech, legal marketing, or another regulated field.
Knowledge of basic HTML, CSS, and JavaScript SEO issues.
Experience with a CMS such as WordPress or Webflow.
Experience with CRM and attribution tools such as HubSpot.
Experience with local SEO or programmatic SEO.

Responsibilities

Develop and maintain an SEO plan aligned with revenue goals.
Conduct keyword research across legal technology, practice management, and AI topics.
Identify and resolve technical SEO issues, including site speed, crawl errors, indexation, schema markup, and Core Web Vitals.
Create content briefs and review articles, landing pages, and comparison pages before publication.
Optimize existing pages to improve rankings and conversions.
Build backlinks through ethical outreach, partnerships, and digital PR.
Optimize for AI search results and answer engines, including AI Overviews and chat-based search.
Track keyword rankings, traffic, leads, and conversions, and report results monthly.
Analyze competitors and identify content and search-result gaps.
Work with developers to implement SEO changes on the site.