SEO Specialist – AI Legal Tech Startup

Zinda Law Group, PLLC•Austin, TX

15d•Remote

About The Position

Zlayt AI is a litigation automation platform built exclusively for personal injury law firms. Its tools support work such as drafting demand letters, summarizing depositions, responding to discovery, and analyzing cases. The company is an early-stage, product-led business building a go-to-market motion for legal AI. The SEO Specialist will own the SEO plan from start to finish and work with Product, Sales, and Design to grow organic traffic, leads, and demo requests. The role covers technical SEO, content strategy, and link building. The specialist will develop and maintain an SEO plan aligned with revenue goals; research keywords across legal technology, practice management, and AI; identify and address technical issues; guide and optimize content; build ethical backlinks; optimize for AI search and answer engines; measure and report performance; analyze competitors; and coordinate with developers to implement site changes. Zlayt AI describes itself as an equal opportunity employer. It says its team structure is intended to support financial and personal career growth and advancement.

Requirements

At least 3 years of hands-on SEO experience, preferably at a B2B SaaS company.
Strong knowledge of technical SEO, on-page SEO, and content SEO.
Experience with Google Search Console, Google Analytics 4, and Google Tag Manager.
Experience with an SEO tool such as Ahrefs, Semrush, or Screaming Frog.
Evidence of past results, such as growth in organic traffic or leads.
Clear written communication skills, including the ability to write simple, accurate briefs and reports.
Ability to work independently and meet deadlines in a remote team.

Nice To Haves

Experience in legal tech, legal marketing, or another regulated field.
Knowledge of basic HTML, CSS, and JavaScript SEO issues.
Experience with a CMS such as WordPress or Webflow.
Experience with CRM and attribution tools such as HubSpot.
Experience with local SEO or programmatic SEO.

Responsibilities

Create and maintain an SEO plan that supports revenue goals.
Conduct keyword research on legal technology, practice management, and AI topics.
Identify and fix technical SEO issues, including site speed, crawl errors, indexation, schema markup, and Core Web Vitals.
Write content briefs and review articles, landing pages, and comparison pages before publication.
Optimize existing pages to improve rankings and conversions.
Build backlinks through ethical outreach, partnerships, and digital PR.
Optimize for AI search results and answer engines, including AI Overviews and chat-based search.
Track keyword rankings, traffic, leads, and conversions, and report results monthly.
Analyze competitors and identify content and search-result gaps.
Work with developers to implement SEO changes on the site.