SEO Generative/AI Search Analyst
About The Position
Amica is seeking a SEO / Generative AI Search Analyst to shape how its brand is discovered, understood, and recommended across traditional search engines, AI-powered search experiences, and emerging answer engines. The analyst monitors and reports on SEO performance, AI search visibility, search engine results page trends, and competitive insights. The role conducts keyword and topic research to inform content strategy, identify optimization opportunities, and help keep digital experiences competitive as customer discovery behavior evolves. The ideal candidate brings expertise in SEO, content strategy, analytics, and emerging AI search technologies, and can turn data into actionable insights. This is a hybrid role requiring onsite days at Amica’s Lincoln, Rhode Island corporate campus. The role does not currently offer employment visa sponsorship.
Requirements
- Bachelor’s degree, or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
- 1–3 years of experience in SEO, search analytics, digital marketing, or a related field.
- At least 1 year of experience monitoring and optimizing for AI search, generative search, or answer engine experiences.
- Strong understanding of SEO fundamentals, search intent, content optimization, and search performance measurement.
- Experience with enterprise SEO platforms such as BrightEdge, Conductor, SEMrush, Ahrefs, or similar tools.
- Experience with Adobe Analytics and/or Customer Journey Analytics.
- Experience with Google Analytics.
- Experience with Power BI or similar business intelligence tools.
- Strong analytical skills, including the ability to identify trends, interpret data, and communicate actionable insights.
- Excellent written, verbal, and presentation skills.
Responsibilities
- Monitor and analyze brand visibility across traditional search engines, AI-powered search experiences, and answer engines.
- Identify opportunities to improve brand inclusion, citations, and recommendations within AI-generated responses.
- Monitor and report SEO and AI search KPIs, including weekly, monthly, and quarterly trend analysis.
- Track visibility, rankings, traffic, and engagement using enterprise SEO platforms, webmaster tools, and AI search platforms and monitoring tools.
- Stay informed about evolving AI search measurement methodologies, including citations, mentions, share of voice, and visibility in AI-generated responses.
- Identify content gaps and opportunities based on customer search behavior, competitive analysis, and AI search trends.
- Manage information accuracy, assets, and posts on Amica’s Google Business Profiles and other key local platforms.
- Monitor competitors across search and AI search channels.
- Benchmark industry leaders and identify emerging opportunities, risks, and best practices.
- Provide actionable insights and recommendations to improve competitive positioning.
- Partner with Analytics and Data teams to connect website performance metrics with search and AI visibility insights.
- Support the development of dashboards, reporting frameworks, and measurement strategies for SEO and AI search performance.
Benefits
- Medical, dental, and vision coverage for single or family.
- Short- and long-term disability insurance.
- Life insurance.
- At least 13 paid vacation days in the first 12 months; vacation amounts may be greater depending on the role, and vacation accrues monthly while being available for use before accrual.
- 14 paid holidays.
- Six days of sick time at hire and six additional days at 90 days of employment.
- 401(k) with company match and immediate vesting, plus an annual 3% non-elective employer contribution.
- Annual Success Sharing Plan payments for eligible employees if the company meets or exceeds combined ratio, growth, and/or service goals.
- Generous leave programs, including paid parental bonding leave.
- Student loan repayment and tuition reimbursement programs.
- Fitness and wellness reimbursement.
- Employee community involvement.
- Opportunities for advancement.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
