SEO Content Specialist

Lithia & Driveway

32d • $50,000 - $75,000 • Remote

About The Position

Lithia & Driveway is seeking a creative, detail-oriented SEO Content Specialist with an interest in the automotive and electric vehicle industries. The specialist will create engaging, informative, SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide, including educational content, marketing copy, and franchise application materials. The role collaborates across teams, leads projects, and supports organic traffic and visibility.

The position is remote, with compensation ranging from $50,000 to $75,000 and a typical starting range of $50,000–$65,000. Actual pay may vary based on skills, experience, job-related knowledge, and location; final compensation is determined during the interview process in accordance with applicable pay equity and transparency laws.

Requirements

• 2–5 years of professional SEO experience; agency experience preferred.
• Strong attention to detail and consistent focus on high-quality work.
• Proficiency in front-end technologies including HTML, CSS, and JavaScript.
• Experience with Adobe Photoshop, InDesign, and Dreamweaver.
• Solid understanding of SEO best practices, including UTM tracking and web analytics such as Google Analytics.
• Ability to design, edit, and optimize images for web performance.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities with urgency in a fast-paced environment.
• Leadership experience mentoring teammates and presenting in team or stakeholder meetings.
• High school graduate or equivalent; must be 18 years or older.

Nice To Haves

• Agency SEO experience.
• Experience using AI-powered SEO tools.

Responsibilities

• Develop and optimize websites for mobile and desktop.
• Identify search trends using industry tools and create content to improve organic visibility.
• Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Monitor competitor activities and search trends, and propose strategies based on findings.
• Collaborate with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and develop custom content.
• Conduct regular content audits to identify content and keyword gaps and maintain website accuracy.
• Stay informed about Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Benefits

• Competitive pay
• Medical, dental, and vision plans
• Paid holidays and PTO
• Short- and long-term disability
• Paid life insurance
• 401(k) retirement plan
• Employee stock purchase plan
• Lithia Learning Center
• Vehicle purchase discounts
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED