SEO Content Specialist
About The Position
As a Junior SEO Content Specialist, you will support the Search Audience Senior Manager in driving search traffic growth for Sotheby’s Luxury Division. You will assist with optimizing SEO strategies, creating and refining SEO-focused content, and analyzing performance data to attract and engage qualified buyers and sellers across key luxury categories. The role offers an opportunity to contribute to a renowned brand while developing skills in SEO, copywriting, and data-driven marketing. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions, private sales, and retail. Its expertise spans 70 selling categories, supported by a technology platform and a global network of specialists in 40 countries. Its new global headquarters is at the Breuer building at 945 Madison Avenue in New York City.
Requirements
- 1–2 years of experience in copywriting, SEO copywriting, or a related role, or 1–2 years as an intern in marketing or content writing.
- Passion for the luxury industry and understanding of its dynamics and trends.
- Data-driven and detail-oriented, with the ability to translate analytics into actionable insights.
- Effective communication and strong organizational skills, including the ability to prioritize tasks.
- Ability to thrive in a fast-paced environment and be proactive, adaptable, and collaborative.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
- Ability to write compelling, optimized content for digital platforms.
- Basic knowledge of content management systems (CMS).
- Familiarity with AI-driven content tools and their applications in SEO.
- Proactive approach to problem-solving and eagerness to learn and grow in SEO.
Nice To Haves
- Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
- Basic knowledge of content management systems (CMS) and willingness to deepen expertise.
- Familiarity with AI-driven content tools and their applications in SEO.
- A proactive approach to problem-solving and eagerness to learn and grow in the SEO space.
Responsibilities
- Assist with keyword position tracking and analysis for luxury categories using tools such as SEMrush.
- Support the development and maintenance of SEO performance dashboards in Adobe Analytics.
- Help implement SEO strategies to improve search rankings and organic traffic for Luxury Division landing pages.
- Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
- Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
- Conduct competitive analysis to identify trends and opportunities in the luxury market.
- Support preparation of monthly performance updates and strategic priorities for internal stakeholders.
- Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.
Benefits
- Competitive benefits package.
- Eligible for a discretionary bonus in addition to base salary.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
