SEO and Content Marketing Strategist - Contract

Digital Reach Agency

4d • $40 - $50 • Remote

About The Position

We are seeking an experienced SEO and Content Marketing Strategist to join our team. This contract role requires a dual focus on developing and executing advanced SEO strategies while supporting content marketing initiatives for B2B and enterprise clients. The ideal candidate will have a deep understanding of SEO best practices, be highly organized, self-directed, and capable of managing complex SEO projects from start to finish.

Requirements

• 4+ years of experience in SEO, with a strong focus on B2B campaigns.
• Proven experience in content strategy development, particularly for websites, landing pages, and digital marketing assets.
• Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other related platforms.
• Excellent communication skills, both verbal and written, with the ability to lead client calls and manage expectations effectively.
• Experience in the B2B, SaaS, or tech industry.
• Strong project management skills, with the ability to work autonomously in a remote environment, managing multiple projects and deadlines.
• Experience with content management systems and project management software (e.g., Asana).

Nice To Haves

• Previous experience at a digital marketing agency.
• Proven track record with case studies or a personal portfolio of successful SEO and content strategy work.
• Experience with WordPress development, marketing automation, and CRMs.
• Knowledge of cross-domain strategies (CRO, UI/UX, Paid Media, etc.).
• Proficiency in Excel/Google Sheets and time-tracking software.
• Familiarity with GIF-based communication (we love a good GIF!).

Responsibilities

• Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience.
• Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals.
• Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas.
• Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility.
• Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices.
• Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings.
• Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions.
• Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing.
• Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance.
• Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns.
• Drive off-page SEO strategies, including link building, outreach, and digital PR, to enhance domain authority and backlink profiles.
• Analyze competitors' SEO strategies to identify gaps and opportunities for improvement.
• Lead client calls, presenting SEO performance reports, discussing strategic initiatives, and managing expectations effectively.
• Prepare and deliver detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics.
• Provide clients with actionable insights and recommendations based on data-driven analysis, helping them achieve their digital marketing objectives.
• Stay updated on the latest SEO trends, algorithm updates, and industry developments, continuously refining strategies to maintain and improve performance.
• Collaborate with cross-functional teams, including web developers, designers, and content creators, to deliver cohesive and impactful digital marketing campaigns.
• Contribute to internal knowledge sharing and team development by staying abreast of emerging SEO tools and techniques.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed