SEO & AIO Manager

Fourth•Austin, TX

13h•Remote

About The Position

The SEO & AIO Manager owns non-paid traffic and is accountable for converting it into revenue. The role develops and runs Fourth’s SEO and AI Optimization program to improve visibility in traditional search and AI-generated answers, including ChatGPT, Perplexity, and Google AI Overviews. It includes setting a unified topic-cluster content strategy, managing the SEO and CRO agency, overseeing the company’s organic Reddit presence, and owning website structure and page-level experience. Success is measured by downstream outcomes including MQLs, SAOs, pipeline, and closed-won revenue. The manager leads on-site optimization, technical SEO, off-site authority building, backlinking, AI answer-engine visibility, content planning and publishing, and tracking citations and share of voice in AI-generated answers. They maintain a content roadmap and editorial calendar, audit and improve existing content, own non-paid traffic forecasting and reporting, and report performance and next steps to marketing leadership. The role also manages the SEO and CRO agency relationship, including scope, roadmap, priorities, and quarterly business reviews, while holding the agency accountable for results and deadlines. The manager owns the website experience for organic performance and conversions, wireframes new and refreshed pages, collaborates with design and web development, and maintains site architecture, internal linking, and page templates for search engines and AI crawlers. Remote employment is limited to the listed U.S. states and jurisdictions.

Requirements

At least 5 years of experience in SEO and organic growth.
A proven record of tying SEO work to pipeline and revenue, rather than only rankings or traffic.
Strong command of technical SEO, content strategy, and link building.
Hands-on knowledge of AIO/GEO best practices and how AI search engines source and cite content.
Experience managing external agencies.
Ability to wireframe pages and brief designers and developers.
Fluency with SEO and analytics tools such as GA4, Search Console, and Ahrefs or Semrush, and with CRM and attribution reporting tools such as Salesforce and Power BI.

Nice To Haves

SEO and organic growth experience in B2B SaaS.
Experience running a brand’s organic presence on Reddit or other communities.
Experience with CRO and A/B testing.
Experience with WordPress.
Experience in hospitality, restaurant technology, or workforce management software.

Responsibilities

Build and execute a program covering on-site optimization, technical SEO, off-site authority building and backlinking, and AI answer-engine visibility.
Plan and publish blog posts, resource hubs, guides, and other on-site content in collaboration with content writers and product-marketing subject-matter experts.
Track and improve brand citations and share of voice in AI-generated answers, adapting tactics as search and AI platforms evolve.
Develop a unified content strategy aligned with product-marketing initiatives.
Organize content into topic clusters covering blogs, guides, templates and tools, restaurant and hospitality data, industry news, and new or refreshed pages.
Maintain a content roadmap and editorial calendar that connects each cluster to a product initiative, target audience, and funnel goal.
Regularly audit existing content and determine what to refresh, consolidate, or retire; ensure internal linking reinforces each topic cluster.
Own targets for organic and other non-paid traffic, including forecasting, reporting, and prioritization.
Report performance, learnings, and next steps to marketing leadership.
Manage the SEO and CRO agency relationship, including scope, roadmap, priorities, and quarterly business reviews.
Hold the agency accountable for outcomes and deadlines, and determine which work should be managed in-house versus outsourced.
Own the website experience for organic performance and conversions.
Wireframe new pages and page refreshes, partnering with design, web development, and the CRO agency to deliver them.
Maintain site architecture, internal linking, and page templates for search engines and AI crawlers.