SEO/AEO Consultant

The Black Tux•Los Angeles, CA

About The Position

The Black Tux is seeking a part-time SEO and Answer Engine Optimization (AEO) consultant to enhance organic visibility across traditional search engines and emerging AI-powered discovery platforms. This role is crucial for increasing qualified traffic, improving keyword rankings, optimizing content for AI-generated answers, and establishing the brand as a trusted source on platforms like Google Search, ChatGPT, Perplexity, Gemini, and other answer engines. The ideal candidate will possess strong technical SEO skills combined with a thorough understanding of how large language models and AI search experiences function, including how they surface, cite, and recommend brands. This position supports the Marketing team in their mission to help people discover The Black Tux and feel confident choosing them for their important moments through smart strategy and creative storytelling.

Requirements

5+ years of SEO experience with demonstrated business impact.
Strong understanding of technical SEO fundamentals.
Experience with enterprise SEO platforms and analytics tools.
Proven ability to increase organic traffic and search visibility.
Strong analytical and communication skills.
Ability to work independently and prioritize effectively.
Experience with or proficiency with quickly learning AEO platforms and analytics tools.

Nice To Haves

Direct experience with AEO, AI search optimization, or generative search visibility.
Experience tracking AI citations and brand presence in answer engines.
Familiarity with schema markup, entity optimization, and knowledge graph concepts.
Experience with tools such as: Ahrefs Semrush Screaming Frog Google Search Console GA4 Profound BrightEdge Similarweb STAT Authoritas or related AI visibility platforms.

Responsibilities

Develop and maintain a comprehensive SEO roadmap aligned with business goals.
Conduct keyword research and identify high-value content opportunities.
Audit and improve site architecture, internal linking, metadata, and technical SEO performance.
Monitor rankings, traffic, crawl health, and search visibility.
Partner with content marketing and product/tech teams to implement recommendations.
Develop strategies to improve visibility in AI-generated search results and answer engines.
Identify topics, content formats, and authority signals that increase citation likelihood.
Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences.
Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews.
Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability.
Identify content gaps and create editorial recommendations.
Project manage this work with the content/marketing team to maximize throughput.
Improve existing content to increase rankings, engagement, and answer-engine inclusion.
Develop strategies to increase backlinks, mentions, and digital authority.
Monitor competitor SEO and AEO performance.
Establish KPIs and reporting frameworks for both SEO and AEO performance.
Provide monthly reporting and actionable insights.
Track organic traffic, rankings, citations, share of voice, and AI visibility trends.
Present findings and recommendations to marketing leadership.

Benefits

The base salary range for this position will be $100-150/hour.
Compensation may vary based on the candidate’s skills, qualifications, and location.
Diversity, Equity, Inclusion and Belonging initiatives.
Safe and welcoming work environment free of discrimination and harassment.
Opportunity to thrive in a diverse & inclusive environment.
Equal opportunity employer.

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