SEO/AEO Consultant
About The Position
The Black Tux is seeking a part-time SEO and Answer Engine Optimization (AEO) consultant to enhance organic visibility across traditional search engines and emerging AI-powered discovery platforms. This role is crucial for increasing qualified traffic, improving keyword rankings, optimizing content for AI-generated answers, and establishing the brand as a trusted source on platforms like Google Search, ChatGPT, Perplexity, Gemini, and other answer engines. The ideal candidate will possess strong technical SEO skills and a deep understanding of how large language models and AI search experiences function, including how they cite and recommend brands.
Requirements
- 5+ years of SEO experience with demonstrated business impact.
- Strong understanding of technical SEO fundamentals.
- Experience with enterprise SEO platforms and analytics tools.
- Proven ability to increase organic traffic and search visibility.
- Strong analytical and communication skills.
- Ability to work independently and prioritize effectively.
- Experience with or proficiency with quickly learning AEO platforms and analytics tools.
Nice To Haves
- Direct experience with AEO, AI search optimization, or generative search visibility.
- Experience tracking AI citations and brand presence in answer engines.
- Familiarity with schema markup, entity optimization, and knowledge graph concepts.
- Experience with tools such as: Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4, Profound, BrightEdge, Similarweb, STAT, Authoritas or related AI visibility platforms.
Responsibilities
- Develop and maintain a comprehensive SEO roadmap aligned with business goals.
- Conduct keyword research and identify high-value content opportunities.
- Audit and improve site architecture, internal linking, metadata, and technical SEO performance.
- Monitor rankings, traffic, crawl health, and search visibility.
- Partner with content marketing and product/tech teams to implement recommendations.
- Using SEO optimization tools, develop strategies to improve visibility in AI-generated search results and answer engines.
- Identify topics, content formats, and authority signals that increase citation likelihood.
- Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences.
- Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews.
- Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability.
- Identify content gaps and create editorial recommendations.
- Project manage this work with the content/marketing team to maximize throughput.
- Improve existing content to increase rankings, engagement, and answer-engine inclusion.
- Develop strategies to increase backlinks, mentions, and digital authority.
- Monitor competitor SEO and AEO performance.
- Establish KPIs and reporting frameworks for both SEO and AEO performance.
- Provide monthly reporting and actionable insights.
- Track organic traffic, rankings, citations, share of voice, and AI visibility trends.
- Present findings and recommendations to marketing leadership.
Benefits
- Compensation may vary based on the candidate’s skills, qualifications, and location.
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
