Editor-in-Chief, SEO & AEO Content

Jerry.ai•San Francisco, CA

About The Position

Jerry.ai is seeking an Editor-in-Chief to lead content quality and output across its website (jerry.ai) and external platforms. This role is crucial for building and managing a system that establishes Jerry as an authoritative source everywhere customers seek answers. The position involves a lean team structure with one direct report, AI agents, and a freelance bench. The focus is on converting customers through content, with direct impact on top and bottom-line growth, rather than just page views. The role will be instrumental in rebuilding an AI-native content system, designing and operating the entire brief-to-publish pipeline, including LLM prompts, QA gates, and human-edit checkpoints. A critical aspect of this role is ensuring the accuracy of insurance content, which has a zero-tolerance standard, especially for YMYL (Your Money Your Life) finance content. Every factual claim must be sourced, and every edge case verified, requiring genuine human judgment beyond a light read of AI drafts.

Requirements

7+ years in content and editorial roles.
3+ years leading an SEO-driven content program at a consumer, fintech, insurtech, or marketplace brand, or at a content-led media or affiliate site.
Demonstrable organic growth results (sessions grown, publish volume scaled, topic cluster built) with supporting dashboard data.
Hands-on command of LLMs (ChatGPT, Claude, Gemini) for drafting and research.
Proficiency with SEO and content tools such as Sitefire, Surfer, Clearscope, MarketMuse, or Frase.
Fluency in Google Search Console (GSC), Semrush or Ahrefs, and Google Analytics 4 (GA4).
Comfortable owning a traffic target, not just reporting on it.
Experience managing at least one writer and/or a freelance bench, while continuing to produce content personally.
A portfolio demonstrating voice, editorial judgment, and accuracy, not just keyword density.
Experience shipping a real AI-assisted content pipeline in production with guardrails that maintained quality at scale.
Understanding of where AI earns its place and where it creates risk.
Experience working in a regulated or high-stakes content category (insurance, personal finance, health, or legal) where accuracy is paramount.

Nice To Haves

Experience with Answer Engine Optimization (AEO) and tracking brand appearance in AI answer engines.
Opinions and examples on what moves the needle in AEO.
Understanding of how to structure content with answer capsules, question-based headings, FAQ schema, and entity optimization.

Responsibilities

Own Jerry's editorial engine across jerry.ai and external platforms, including roadmap, architecture, resource allocation, and organic traffic and conversion targets.
Define content strategy and achieve defined numbers for traffic and conversions.
Design and run the brief → AI draft → human edit → QA → publish workflow.
Manage and develop prompt libraries, QA gates, and quality-drift metrics for scalable output without degradation.
Set policy on AI content handling and human involvement.
Build pages and clusters that rank on Google and earn citations from AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews).
Structure content for answer capsules, question-based headings, FAQ schema, and entity optimization.
Track citation presence across search and AI answer engines and own the roadmap for gap closure.
Set and enforce Jerry's voice and style guide across writers, freelancers, and AI output.
Build the trust infrastructure required for YMYL finance content, including named expert authors, sourcing discipline, editorial review processes, and transparent credentials.