GEO (Digital Marketing)

Leviton Manufacturing•Melville, NY

4h•Hybrid

About The Position

As digital discovery evolves, we are transforming how our products and expertise are found, moving beyond traditional search into AI-driven platforms where answers matter more than rankings. Our Digital Marketing team plays a critical role in making sure Leviton is not just visible, but trusted, structured, and recommended across search engines and AI assistants. We are looking for an SEO / AI Manager to lead the evolution of search into AI-driven discoverability (AEO / GEO). This role goes beyond traditional SEO. You will shape how Leviton content is surfaced across Google and AI platforms like ChatGPT, Gemini, Perplexity, and Bing Copilot, ensuring our content is not only indexed, but selected as the answer. You’ll partner across teams to optimize content, structure data, and build authority signals that improve how Leviton shows up in both search results and AI-generated responses.

Requirements

Experience optimizing content for AI assistants or generative search platforms
Understanding of structured data, schema markup, and content architecture
Ability to think beyond rankings and focus on authority, trust, and answer visibility
Curiosity and adaptability in a fast-changing digital and AI landscape
3–6+ years of experience in SEO, digital marketing, or content strategy
Strong understanding of SEO fundamentals (keyword strategy, on-page optimization, technical SEO)
Familiarity or interest in AI-driven search, AEO, or GEO strategies
Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog
Working knowledge of Google Analytics (GA4) and Search Console
Strong analytical, research, and problem-solving skills
Ability to translate data into clear, actionable insights
Strong writing and content structuring skills, especially for clear, answer-based formats
Detail-oriented with a collaborative mindset

Responsibilities

Develop and execute an integrated SEO, AEO, and GEO strategy
Optimize content for AI answer engines, including FAQs, how-to content, and structured product data
Identify content gaps based on search behavior and emerging AI prompts
Improve visibility across AI platforms by strengthening content clarity, authority, and attribution
Partner with product marketing, content, and web teams to align optimization with business priorities
Implement and scale structured data (schema markup) to improve machine readability
Analyze performance using tools like Google Analytics, Search Console, and SEO platforms
Track new success metrics such as: AI answer presence and visibility, Brand mentions and citations in AI-generated responses, AI-driven referral traffic
Monitor competitor performance and identify opportunities to improve Leviton’s share of voice in AI search
Build dashboards and reporting to track both traditional SEO and AI-driven performance