Senior Vice President, Sports Marketing
About The Position
Momentum is seeking an exceptional Senior Vice President, Sports Marketing to join a rapidly growing team. This role focuses on leading and expanding key client relationships through top-tier sports partnerships and integrated experiential marketing programs. The position is at the intersection of partnership strategy and account leadership, developing an ecosystem around sports fan passion points. The SVP will be the primary day-to-day business lead, responsible for driving growth, ensuring operational excellence, and delivering impactful sponsorship and experiential programs. The ideal candidate possesses deep agency experience, strong business acumen, and a proven track record of leading cross-functional teams in developing and activating integrated campaigns that yield measurable results. This individual should be adept at shaping partnership strategy, negotiating with properties, leading integrated execution, and serving as a trusted advisor to senior client stakeholders.
Requirements
- Bachelor’s degree, preferred
- 12+ years related experience in marketing
- 10+ years agency experience preferred, heavily weighted toward partnership marketing and account management
- An entrepreneurial attitude. Pro-active thinking. Ability to drive thoughtful dialog, own a room and roll with the punches
- Demonstrated experience leading large-scale sponsorships and experiential activations
- Experience overseeing property negotiations and asset management within sports or entertainment partnerships
- Proven ability to manage complex, integrated programs across multiple channels.
- Strong commercial acumen with experience managing revenue targets, budgets and staffing plans
- Exceptional client management skills with experience engaging senior marketing stakeholders
- Strategic thinker who can connect business objectives to partnership and experiential solutions
- Confident presenter with strong verbal and written communication skills
- Demonstrated success leading multi-disciplinary teams and developing senior talent
- Ability to perform in fast-paced environments and manage multiple priorities simultaneously
- Keen ability to identify opportunities and resolve challenges
- Experience managing/training/mentoring more junior team members
- Experience building and managing budgets
- Organized with the ability to multi-task, prioritize, and manage time efficiently between accounts and projects
Responsibilities
- Serve as the senior business lead and trusted advisor for assigned account and clients.
- Responsible for growth and profitability, attaining annual revenue and contribution margin targets.
- Lead high-impact client presentations and confidently articulate strategic recommendations.
- Act as a brand champion, leading partnership strategy development for assigned account(s) and demonstrating passion for the best creative product.
- Troubleshoot conflicts with senior clients and team members.
- Demonstrate working knowledge of Momentum’s core disciplines, with expertise in one or more, and proactively grow client business across the agency.
- Foster strong relationships across the senior client marketing team, ensuring team alignment without fear of necessary tough conversations.
- Drive agency and team growth through compelling client and new business presentation capabilities.
- Actively contribute to new business efforts in conjunction with senior management and external agency partners, potentially leading new business pitches and RFPs.
- Stay on the cutting edge of industry trends to cross-sell new agency services to clients.
- Guide the development of sponsorship, partnership, and experiential strategies aligned with client business objectives.
- Provide oversight across property evaluation, negotiation, asset management, and activation execution.
- Lead the creation of integrated channel plans spanning experiential, content, social, digital, influencer, media, and hospitality.
- Ensure seamless program execution from strategic development through in-market delivery and post-program analysis.
- Establish clear performance measurement frameworks and ROI methodologies.
- Lead cross-disciplinary and multi-agency teams to deliver fully integrated marketing programs.
- Partner closely with strategy, creative, production, media, and analytics leads to ensure cohesive execution.
- Institute consistent processes that drive efficiency, clarity, and accountability across the entire team.
- Proactively troubleshoot challenges and remove barriers to success.
- Lead and develop Business Leadership team members.
- Foster an environment of partnership, accountability, and strategic thinking.
- Provide clear performance feedback, mentorship, and growth opportunities.
- Model and support agency values and collaborative culture.
Benefits
- Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
