Senior Vice President, Product Management, Activation

Comscore•Reston, VA

7d•Hybrid

About The Position

The Senior Vice President, Product Management – Activation Products will serve as the functional leader for Comscore’s activation product portfolio, reporting to the Executive Vice President, Product Management. This leader will be responsible for translating the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes of products that turn Comscore’s audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions. This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model.

Requirements

10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field.
Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models.
Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.
Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership.
Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs.

Nice To Haves

Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred.

Responsibilities

Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, brand safety and suitability, data partnerships, and emerging activation use cases.
Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.
Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.
Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.
Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.
Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.
Lead and develop a high-performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.