Senior Vice President, Paid Media Amplification

prompt•New York, NY

About The Position

This role is for a Senior Vice President, Paid Media Amplification. The individual will be responsible for building and operationalizing a modern paid media capability within an integrated agency model. This includes establishing and refining a cohesive, scalable paid media offering aligned with the company's market position. Key responsibilities involve implementing integrated ways of working across various departments, developing frameworks for media planning, activation, optimization, and reporting, and partnering with other teams to translate data into actionable media strategies. The role also involves collaborating with Finance on revenue models and pricing, and leading high-performing media teams, including integrating acquired teams. The Senior Vice President will serve as a senior media lead in client strategy and growth, leading paid media strategy, supporting new business pitches, and building client confidence. They will also identify opportunities to expand services and contribute to revenue growth. The role requires leading across brand and performance media with strong strategic judgment, understanding the balance between brand-building and performance-driven approaches, and guiding channel selection and budget allocation. Support for affiliate as an integrated capability and ensuring media activity meets standards for regulated industries are also key aspects. The ideal candidate will possess a builder, systems thinker, collaborative leader, hands-on, practical operator, and accountable mindset. Key 90-day expectations include establishing an operating plan for Paid Media, an integration plan for an acquired media team, developing a market-facing POV for Paid Media & Amplification, establishing foundational financial structures, and defining a differentiated approach to paid media in regulated categories.

Requirements

Build and operationalize a modern paid media capability within an integrated agency model
Establish and refine a paid media offering that is cohesive, scalable, and aligned to /prompt’s market position
Implement ways of working that integrate Paid Media with Creative, Audience Experience, Science, and Client Experience
Develop and apply frameworks for planning, activation, optimization, and reporting across clients
Partner with Science to translate data, measurement, and attribution into actionable media strategy
Collaborate with Finance to support revenue models, pricing structures, and performance tracking
Integrate, assess, and lead high-performing media teams
Lead the integration of an acquired media team into a unified, high-functioning group under /prompt
Assess existing talent and define a clear team structure, roles, and expectations
Develop paid media talent through coaching, clarity of responsibility, and consistent standards
Maintain a hands-on, operator-led culture while introducing scalable systems and processes
Serve a senior media lead in client strategy and growth
Lead paid media strategy across key accounts and support new business pitches
Build client confidence in /prompt’s ability to plan and execute paid media effectively
Translate media strategies into clear, compelling narratives for senior stakeholders
Identify opportunities to expand paid media services across existing accounts
Contribute to media revenue growth through strong delivery and client trust
Lead across brand and performance media with strong strategic judgment
Understand when to prioritize brand-building versus performance-driven approaches, and how to connect the two
Develop media strategies that support how audiences experience ideas, not just how media is deployed
Guide channel selection and budget allocation across social, search, programmatic, CTV, and affiliate
Support the development of affiliate as an integrated capability
Provide performance feedback that strengthens Creative and Audience Experience outputs
Ensure all media activity meets the standards required for regulated industries, including pharma and healthcare
Builder mindset: Creates structure where it doesn’t exist — defining systems, standards, and ways of working that make paid media a scalable, high-impact capability
Systems Thinker mindset: Understands how ideas become experiences in market — using media to amplify what matters, and knowing when to prioritize brand versus performance to drive outcomes
Collaborative Leader mindset: Builds strong partnerships across Creative, Audience Experience, Science, and Finance to deliver integrated, effective work
Hands-On mindset: Leads by example — staying close to the work, the platforms, and the data that drive performance
Practical Operator mindset: Focuses on execution, clarity, and consistency — turning strategy into action
Accountable mindset: Holds a high bar for performance — ensuring media strategies deliver measurable business impact, not just activity
A clear operating plan for Paid Media is established and ready for leadership sign-off, including team structure, roles, external partner strategy, and a roadmap for scaling the capability
A defined and actionable integration plan is in place for the acquired media team, including ways of working and role clarity
A market-facing POV for Paid Media & Amplification is developed and being applied in client conversations and new business
Foundational financial structures are established in partnership with Finance, including initial approaches to pricing, bill rates, and profitability
A differentiated approach to paid media in regulated categories is defined, establishing how /prompt will plan and activate beyond standard media models

Responsibilities

Build and operationalize a modern paid media capability within an integrated agency model
Establish and refine a paid media offering that is cohesive, scalable, and aligned to /prompt’s market position
Implement ways of working that integrate Paid Media with Creative, Audience Experience, Science, and Client Experience
Develop and apply frameworks for planning, activation, optimization, and reporting across clients
Partner with Science to translate data, measurement, and attribution into actionable media strategy
Collaborate with Finance to support revenue models, pricing structures, and performance tracking
Integrate, assess, and lead high-performing media teams
Lead the integration of an acquired media team into a unified, high-functioning group under /prompt
Assess existing talent and define a clear team structure, roles, and expectations
Develop paid media talent through coaching, clarity of responsibility, and consistent standards
Maintain a hands-on, operator-led culture while introducing scalable systems and processes
Serve a senior media lead in client strategy and growth
Lead paid media strategy across key accounts and support new business pitches
Build client confidence in /prompt’s ability to plan and execute paid media effectively
Translate media strategies into clear, compelling narratives for senior stakeholders
Identify opportunities to expand paid media services across existing accounts
Contribute to media revenue growth through strong delivery and client trust
Lead across brand and performance media with strong strategic judgment
Understand when to prioritize brand-building versus performance-driven approaches, and how to connect the two
Develop media strategies that support how audiences experience ideas, not just how media is deployed
Guide channel selection and budget allocation across social, search, programmatic, CTV, and affiliate
Support the development of affiliate as an integrated capability
Provide performance feedback that strengthens Creative and Audience Experience outputs
Ensure all media activity meets the standards required for regulated industries, including pharma and healthcare