Senior Vice President, Earned Media Strategy

Circa - IPG DXTRA•Chicago, IL

About The Position

The Weber Shandwick team is seeking a Senior Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners. The ideal candidate thrives on the thrill of a compelling story, excels at building and nurturing media relationships, and lives and breathes pop culture, media trends, and the cultural zeitgeist. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.

Requirements

8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands.
Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment.
Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians, and influential creators.
Skilled in developing and executing thought leadership, product launches, brand campaigns, and celebrity partnerships.
Experienced in media training and counseling senior clients and executives.
Able to integrate earned strategy seamlessly with digital, social, and paid media efforts.
Proven problem-solver with strong judgment under pressure and the ability to make decisions with limited information.
Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations.
Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts.
Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control.

Nice To Haves

Deep consumer media expertise
Deep, trusted relationships across top-tier business, lifestyle, entertainment, and news media
Passionate about pop culture, food, and lifestyle trends
Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks
Strategic thinker who thrives in high-pressure environments
Calm clarity to complex, integrated programs
Collaborative leader and mentor

Responsibilities

Lead and coach a media team across a large portfolio of brands and corporate.
Lead the development of integrated campaigns working alongside strategy, creative and account leads.
Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
Build and maintain strong relationships with top-tier media across national, regional, and digital outlets—spanning business, lifestyle, food & beverage, mainstream news, entertainment, and commerce verticals.
Craft compelling, culturally relevant narratives that tap into emerging food, lifestyle, and pop culture trends.
Oversee earned media campaigns across various formats—from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives.
Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what’s timely, buzzy, and impactful.
Counsel senior clients, executives, and spokespeople on media strategy, positioning, and media training.
Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches.
Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals.
Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset.
Develop POVs regarding the evolving earned media landscape and share across network.