Vice President, Media Strategy

M Booth • New York, NY

9h • Hybrid

About The Position

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We are seeking a Vice President who is a true, hands-on Earned Media Expert. This is not a general account management role; we are looking for a seasoned media practitioner who lives for the thrill of the pitch and the craft of a perfect story. You will serve as a leadership voice in our Media practice, acting as a high-visibility media specialist for our most marquee corporate and consumer brands. You are an expert at identifying the most compelling elements of a brand’s story and have a proven ability to make those stories travel across the integrated media landscape.

Requirements

• 8–10+ years of related professional experience with a focus on media relations.
• Proficiency with media monitoring and SEO/GEO tools such as Cision, Meltwater, Ahrefs, or Semrush.
• Experience earning thought leadership in top-tier and industry trades, particularly for B2B, technology, or professional services.
• The ability to take complex, technical material and make it compelling for media.
• A curious, solution-oriented, and collaborative approach with an insatiable intellectual curiosity.

Responsibilities

• Drive high-impact media programs, from strategic oversight to conducting direct media outreach.
• Lead corporate storytelling including complex business milestones like earnings reports, executive visibility, and robust thought leadership programs.
• Act as a senior media counselor, providing proactive and reactive strategic advice to clients during urgent media issues or response statements.
• Media train and advise executives, helping them navigate the modern media landscape and inspiring confidence through exceptional communication skills.
• Pioneer "New Media" strategies, bringing a deep interest in platforms like Substack, podcasts, and emerging digital formats.
• Integrate Generative Engine Optimization (GEO) principles into media strategies to ensure brand visibility within LLMs and AI-generated search results.
• Maintain and expand top-tier connections across print and broadcast media, specifically within morning, daytime, and business segments.
• Upskill the agency by participating in the Media Connectors Group and account teams as well as imprinting on training programs to develop junior talent into skilled media practitioners.
• Vet and strengthen planning ideas across the agency and with account teams to ensure they deliver tangible earned results.
• Lead media strategy in new business pitches, providing expert counsel on media relations tactics that drive agency success.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed