Senior Vice President, Creative Director of Content

Highwire•New York, NY

1d•$195,000 - $249,000•Hybrid

About The Position

The Creative Director, Content is a member of Highwire’s leadership team, responsible for elevating content marketing strategies and storytelling, fostering integration across departments, and maximizing the value of content across marketing channels. The role leads a multidisciplinary team of content strategists, designers, writers, editors, producers, and motion graphics professionals, while partnering with discipline leads in Social Media, Creative, Insights, and Analytics. The leader will establish high standards for branded content and create work that develops reach, relevance, and engagement with new and existing audiences while meeting client needs and demonstrating value and ROI. The role shapes the future of Highwire’s content marketing team and supports business growth across sectors including enterprise technology, cybersecurity, healthcare, energy and sustainability, and financial services. It combines strategic leadership, creative direction, client counsel, team development, operational oversight, business development, and cross-functional integration. The position includes oversight of client relationships and growth opportunities, content quality, team performance and resourcing, process improvements, training, and contributions to Highwire’s marketing and thought leadership. Highwire is a strategic marketing communications agency serving ambitious companies and established brands. The agency describes its culture as inclusive, values-driven, and people-first, with a flexible hybrid model or fully remote options in specified states. Candidates must reside in one of the listed locations at the time of hire. The salary range is $195,000–$249,000, with the final offer based on factors including education, relevant experience, skills, training, internal equity, and local market data.

Requirements

15+ years of experience in content marketing, editorial, or a related field.
At least 5 years of experience in a senior leadership role.
Proven track record developing and executing successful, highly creative campaigns.
Ability to translate strategic vision into actionable plans.
Strong understanding of the digital marketing landscape, including paid, earned, and social media.
Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists.
Strong understanding of the technology industry, its players, and trends, especially in B2B or healthcare.
Experience in change management and organizational development.
Expert knowledge of search engine optimization (SEO) and inbound marketing concepts.
Strong interpersonal skills and a collaborative mindset.
Excellent problem-solving and decision-making abilities.
Ability and confidence to represent the company in phone or video calls, including at short notice.
Must reside at the time of hire in one of the states or locations listed in the posting.

Nice To Haves

Background or experience in public relations (PR).
Experience with the impact of AI on content generation, dissemination, and consumption.

Responsibilities

Oversee development and execution of innovative content marketing and editorial strategies that drive client growth, engagement, and thought leadership.
Lead new business and organic growth, owning a new business pipeline in partnership with practice leads and pursuing standalone content marketing opportunities.
Monitor industry trends and best practices, including the impact of AI on content generation, dissemination, and consumption.
Evaluate and improve existing programs through strategic direction, strategy, and content development; serve as senior counsel to key clients.
Protect content quality and ensure deliverables meet high standards for writing and strategy.
Lead and manage Editorial and Content Marketing teams, including writers, editors, designers, producers, and motion graphics professionals.
Hold regular one-on-one meetings, conduct performance evaluations, and use individual OKRs and quarterly targets for direct reports.
Set departmental OKRs with the team and agency leadership.
Mentor, coach, and provide career-development feedback to team members; foster a positive and collaborative culture.
Partner with Delivery and Operations teams to distribute work effectively, optimize staffing, and deliver work on time.
Establish and monitor freelance and contractor budgets, deploying additional capacity when needed and justified.
Consult on cross-channel client storytelling strategies and maintain knowledge of clients’ businesses, industries, voice, preferences, and operational needs.
Oversee high-profile client relationships and support client satisfaction and retention.
Identify client growth opportunities and develop proactive proposals; identify clients at risk of churn and create tailored retention strategies.
Work with Account Managers on client relationship development, satisfaction, and retention beyond editorial and content marketing.
Design, document, and implement processes with Delivery and Operations to improve efficiency, quality, and the client experience.
Identify opportunities to improve efficiency or reduce costs through process, technology, or staffing changes.
Develop and deliver team training in person and through on-demand materials to standardize approaches and scale delivery.
Ensure accounts are adequately resourced; make a business case for additional resources using revenue, capacity, and utilization metrics.
Contribute to new business pitches, review proposals, and approve scopes of work in collaboration with Delivery and Operations.
Contribute to Highwire marketing materials and establish a thought-leadership presence.
Collaborate with business development teams to expand the client base through networking, speaking engagements, and agency representation.
Lead integration between Content Marketing, Editorial, and the wider agency.
Partner with Insights and Analytics teams to use analyst input in sophisticated, cross-channel content marketing strategies.
Foster collaboration and knowledge sharing across teams to strengthen understanding and application of integrated capabilities.
Work with CRMs, account leads, and practice leads to present clients with anticipatory content solutions that improve competitive advantage and deliver measurable value.