Senior Vice President, Creative Director of Content

Highwire•Connecticut, United States, SC

1d•$175,000 - $225,000•Hybrid

About The Position

The Senior Vice President, Creative Director of Content is a member of Highwire’s leadership team, responsible for advancing content marketing strategy and storytelling quality, fostering integration across departments, and maximizing the value of content across marketing channels. The role leads content strategists, designers, writers, editors, producers, and motion graphics professionals, partnering with discipline leads across Social Media, Creative, Insights, and Analytics. It will shape the future of Highwire’s content marketing team and drive business growth across areas including enterprise technology, cybersecurity, healthcare, energy and sustainability, and financial services. The role oversees content marketing and editorial strategy and execution, supports new business and organic growth, advises key clients, and ensures high standards for content quality. It leads team development and operations, strengthens client relationships and retention, improves processes and staffing efficiency, supports business development, and integrates content marketing and editorial capabilities throughout the agency. The position calls for a strategic, creative, and collaborative leader who can translate vision into action and deliver measurable client value. The salary range is $175,000–$225,000, with the final offer based on factors including education, experience, skills, training, internal equity, and local market data. Highwire offers remote and hybrid work options depending on location. Candidates near the New York or San Francisco offices follow a hybrid schedule of three in-office days per week; remote roles are available in specified states and Washington, D.C. Candidates must reside in an eligible location at hire.

Requirements

15+ years of experience in content marketing, editorial, or a related field.
At least 5 years of experience in a senior leadership role.
Proven track record of developing and executing successful, highly creative campaigns.
Ability to translate strategic vision into actionable plans.
Strong understanding of digital marketing, including paid, earned, and social media.
Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists.
Strong understanding of the technology industry, its players, and trends, especially in B2B or healthcare.
Experience in change management and organizational development.
Expert knowledge of SEO and inbound marketing concepts.
Strong interpersonal skills and a collaborative mindset.
Excellent problem-solving and decision-making abilities.
Ability and confidence to perform phone or video calls on behalf of the company, including at short notice.

Nice To Haves

Background or experience in public relations (PR).

Responsibilities

Oversee development and execution of innovative content marketing and editorial strategies that drive client growth, engagement, and thought leadership.
Lead new business and organic growth, including ownership of a new business pipeline in partnership with practice leads.
Monitor industry trends and best practices, including the effects of AI on content generation, dissemination, and consumption.
Evaluate existing programs and provide strategic direction, strategy, and content development; serve as senior counsel to key clients.
Ensure deliverables meet high standards of writing and strategy.
Lead and manage Editorial and Content Marketing teams, including writers, editors, designers, producers, and motion graphics professionals.
Conduct regular one-on-one meetings and performance evaluations for direct reports, using individual OKRs and quarterly targets.
Set departmental OKRs with the team and agency leadership.
Mentor, coach, and provide career-development feedback to team members while fostering a positive, collaborative culture.
Partner with Delivery and Operations teams to distribute work effectively, optimize staffing, and deliver on time.
Establish and monitor freelance and contractor budgets and justify additional capacity when needed.
Consult on cross-channel client storytelling strategies and maintain an understanding of key clients’ businesses, industries, voice, preferences, and operational needs.
Oversee high-profile client relationships to support satisfaction and retention.
Identify client growth opportunities and develop proactive proposals; identify clients at risk of churn and create retention strategies.
Work with Account Managers on client relationship development, satisfaction, and retention beyond editorial and content marketing.
Design, document, and implement processes with Delivery and Operations to improve efficiency, quality, and client experience.
Identify opportunities to improve efficiency or reduce costs through process, technology, or staffing improvements.
Develop and deliver team training, in person and on demand, to standardize and scale delivery.
Ensure accounts are resourced appropriately and make business cases for additional resources using revenue, capacity, and utilization metrics.
Contribute to new business pitches, review proposals, and approve scopes of work in collaboration with Delivery and Operations.
Contribute thought leadership and content to Highwire marketing materials; collaborate on networking and speaking engagements and represent the agency.
Lead integration of Content Marketing and Editorial with the wider agency.
Collaborate with Insights and Analytics teams to use analyst input in cross-channel content marketing strategies.
Encourage collaboration and knowledge sharing across teams and work with CRMs, account leads, and practice leads to provide clients with relevant, measurable content solutions.