Senior Vice President, Creative Director of Content

Highwire•New York, MA

1d•$195,000 - $249,000•Hybrid

About The Position

The Creative Director, Content is a member of Highwire’s leadership team, responsible for elevating content marketing strategies and storytelling, fostering integration across departments, and maximizing the value of content across marketing channels. This leader will shape the future of Highwire’s content marketing team and drive business growth across areas including enterprise technology, cybersecurity, healthcare, energy and sustainability, and financial services. The role leads content strategists, designers, writers, editors, producers, and motion graphics professionals, partnering with discipline leads in social media, creative, insights, and analytics. The position sets high standards for branded content and develops work that reaches and engages new and existing audiences, meets client needs, and demonstrates value and ROI. The Creative Director, Content oversees content marketing and editorial strategy and delivery, team development, client strategy and relationships, operational processes, business development, and cross-functional integration. Highwire offers remote and hybrid work options, subject to the candidate’s location. Candidates must reside in one of the listed states or Washington, D.C. at the time of hire. The salary range is $195,000 to $249,000, with the final offer based on factors including education, relevant experience, skills, prior training, internal equity, and local market data.

Requirements

At least 15 years of experience in content marketing, editorial, or a related field.
At least 5 years of experience in a senior leadership role.
A proven track record of developing and executing successful, highly creative campaigns.
Ability to translate strategic vision into actionable plans.
Strong understanding of the digital marketing landscape, including paid, earned, and social media.
Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists.
Strong understanding of the technology industry, its players, and trends, especially in B2B or healthcare.
Experience in change management and organizational development.
Expert knowledge of search engine optimization (SEO) and inbound marketing concepts.
Strong interpersonal and collaborative skills, adaptability, resilience, problem-solving, and decision-making abilities.
Ability and confidence to represent the company on phone or video calls, including at short notice.
For remote roles, residence at the time of hire in one of the specified states or Washington, D.C.; candidates within commuting distance of the New York or San Francisco offices follow a hybrid schedule.

Nice To Haves

Background or experience in public relations (PR).

Responsibilities

Oversee the development and execution of innovative content marketing and editorial strategies that drive client growth, engagement, and thought leadership.
Lead new business and organic growth, including ownership of a new business pipeline developed with practice leads and in response to content marketing opportunities.
Stay current on industry trends and best practices, including the effects of AI on content generation, dissemination, and consumption.
Evaluate and improve existing programs through strategic direction, strategy, and content development; serve as senior counsel to important clients.
Ensure content deliverables meet high standards of writing and strategy.
Lead and manage editorial and content marketing teams, including writers, editors, designers, producers, and motion graphics professionals.
Hold regular one-on-one meetings, conduct performance evaluations, and use individual OKRs and quarterly targets to support direct reports.
Set departmental OKRs with the team and agency leadership.
Mentor, coach, and provide career development feedback to team members; foster a positive and collaborative culture.
Work with Delivery and Operations teams to distribute work effectively, optimize staffing, and deliver on time.
Establish and monitor freelance and contractor budgets, deploying additional capacity where necessary and justified.
Consult on cross-channel client storytelling strategies and maintain knowledge of clients’ businesses, industries, voice, preferences, and operational needs.
Oversee high-profile client relationships to support client satisfaction and retention.
Identify client growth opportunities and prepare proactive proposals; identify clients at risk of churn and create tailored retention strategies.
Work with Account Managers on client relationship development, satisfaction, and retention beyond editorial and content marketing.
Design, document, and implement processes with Delivery and Operations to improve efficiency, quality, and the client experience.
Identify opportunities to improve efficiency or reduce costs through process improvements, technology, or staffing optimization.
Develop and deliver team training, both in person and through on-demand materials, to standardize approaches and scale delivery.
Ensure accounts are appropriately resourced, making a business case for additional resources using revenue, capacity, and utilization metrics when needed.
Support business development by contributing to pitches, reviewing proposals, and approving scopes of work in collaboration with Delivery and Operations.
Contribute to Highwire marketing materials and establish a presence as a thought leader.
Collaborate with business development teams to expand the client base through networking, speaking engagements, and agency ambassadorship.
Lead integration between Content Marketing, Editorial, and the wider agency.
Partner with Insights and Analytics teams to use analyst input in sophisticated cross-channel content marketing strategies.
Promote collaboration and knowledge sharing across teams to strengthen the agency’s integrated capabilities.
Work with CRMs, account leads, and practice leads to provide clients with anticipatory content solutions that deliver measurable value and competitive advantage.