Senior Vice President, Corporate Marketing

Asset Living•Houston, TX

About The Position

We are seeking an exceptional SVP, Corporate Marketing to build and lead the next generation of our corporate marketing function. This leader will shape how the company is perceived by clients, prospective clients, employees, prospective employees, industry partners, investors, and the broader marketplace. The successful candidate will inherit a company whose operational scale, capabilities, and market position exceed the current awareness and perception of its brand. The mandate is to close that gap. The SVP, Corporate Marketing will establish a unified national brand, materially strengthen the company's position with institutional-quality clients, create a sophisticated inbound demand-generation engine, professionalize communications and reputation management, and build a modern, technology-enabled corporate marketing organization that demonstrates measurable business and financial returns. This leader must be equally capable of operating at two levels: Strategic leader: a senior partner who helps shape enterprise strategy, growth priorities, culture, reputation, and market positioning. Hands-on builder: an operator willing to personally engage in messaging, campaigns, analytics, technology, events, organizational design, and problem solving while building the team and infrastructure required for the company’s next stage of growth. The SVP, Corporate Marketing will lead the corporate marketing team, with responsibility spanning enterprise strategy, brand, communications, public relations, digital, content, events, marketing operations, analytics, creative, and reputation management.

Requirements

Bachelor's Degree in Marketing, Business, or related discipline
Significant progressive leadership experience in sophisticated corporate marketing organizations
Experience serving as Head of Marketing, VP Marketing, SVP Marketing, or comparable senior corporate marketing leader
Experience operating within a large-scale organization and leading experienced professionals or functional leaders
Experience building, rebuilding, or materially transforming a corporate marketing function rather than solely inheriting a mature organization
Demonstrated success operating in a high-growth environment
Meaningful experience in B2B marketing, with the ability to address multiple constituencies and complex customer journeys
Experience marketing a service-based business with multiple audiences and a long, relationship-driven sales cycle
Demonstrated ability to connect marketing activity to commercial and financial outcomes
Experience partnering closely with senior sales or business-development leadership
Experience managing a meaningful corporate marketing budget and making disciplined investment decisions
Experience developing enterprise-level marketing strategies and personally helping execute them
Demonstrated success improving brand awareness and market positioning
Experience building or directing sophisticated communications, public relations, digital, content, events, analytics, and brand programs
Experience developing high-performing teams and cross-functional partnerships
Modern digital sophistication, including practical experience with SEO, Generative Engine Optimization, LLM and AI-platform visibility, AI-enabled content and marketing workflows, CRM platforms, marketing automation, attribution, digital analytics, customer segmentation, website strategy, conversion optimization, content architecture, social-media analytics, data-driven decision making, and marketing performance dashboards

Nice To Haves

Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
Direct property management experience may accelerate the successful candidate’s learning curve, but it will not substitute for exceptional corporate marketing capability

Responsibilities

Develop and execute a comprehensive corporate marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision
Translate company strategy into a clear marketing agenda with measurable priorities, resource requirements, investment levels, and expected returns
Establish and protect a clear, differentiated national brand architecture
Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative
Build a corporate marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development
Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities
Lead a comprehensive modernization of the company's corporate digital marketing capabilities
Oversee the redesign and continued evolution of the company's corporate website
Develop a modern search strategy encompassing technical SEO, content SEO, national search visibility, Generative Engine Optimization, AI answer-engine visibility, LLM discoverability, structured content architecture, and digital authority development
Create a proactive media and communications strategy that increases the company's visibility and strengthens its reputation
Ensure the organization has clearly defined protocols, decision rights, spokesperson responsibilities, escalation procedures, messaging frameworks, and response plans for reputational events
Create a consistent and distinctive company presence across conferences and industry gatherings. Oversee client conferences, executive events, client experiences, sponsorships, trade shows, and other strategic gatherings
Develop corporate marketing strategies that strengthen client engagement, loyalty, and retention
Partner with operations, business development, and executive leadership to create a structured client communications strategy
Partner closely with the Chief People Officer and senior leadership to strengthen the company's internal brand and employer value proposition
Create a deliberate corporate social-media strategy tied to defined audiences and business objectives
Establish a rigorous performance-management system for corporate marketing
Build dashboards and KPIs that connect marketing activity to business outcomes
Build, lead, coach, and develop a high-performing corporate marketing team with clear roles, decision rights, goals, and accountability
Establish effective operating rhythms, planning processes, service standards, and cross-functional ways of working