Senior Territory Manager - Sales

Mahindra & Mahindra Limited•Nash, IN

24d

About The Position

As a Territory Manager - Sales for Mahindra & Mahindra Ltd in the Farm Division, this role drives enquiry generation and lead conversion across the Mahindra portfolio, with a focus on farmers who have substantial land holdings. It provides farm mechanization solutions tailored to different crop stages to improve agricultural productivity. The role develops partnerships to boost farm productivity through proof-of-concept presentations and live demonstrations of Mahindra machinery and implements. It also identifies new revenue opportunities for farmers, promotes bundled solutions combining Mahindra tractors and implements, and supports effective, safe equipment use by upskilling laborers and tractor drivers. The position requires proactive engagement and a solution-oriented approach, with collaboration across marketing and product teams and ongoing attention to market trends, competitor activity, sales performance, customer feedback, and market intelligence.

Requirements

Bachelor's degree in Agriculture, Agricultural Engineering, Business Administration, or a closely related field.
Comprehensive knowledge of agricultural practices, farm machinery, or sales principles.
Three to five years of successful sales experience, ideally in the agricultural machinery or farm mechanization industry.
Sales experience focused on customer acquisition, relationship management, and revenue generation in the farm sector.
Experience working closely with farmers, agricultural businesses, or distributors to understand customer needs and deliver tailored mechanization solutions.
Expertise in market research, lead generation, and sales planning for territory coverage and business objectives.
Proficiency in planning and executing promotional activities, managing sales pipelines, and collaborating with marketing and product teams.
Strong sales performance in the agricultural or farm machinery sector, particularly with customers who have large landholdings.
Ability to generate and convert enquiries into sales, with customer relationship management and negotiation skills.
Experience providing consultative farm mechanization solutions across multiple crop stages and demonstrating their value.
Experience managing bundled solutions, particularly packages combining Mahindra tractors with implements.
Capability to organize and deliver product demonstrations, proof-of-concept sessions, and hands-on training for end users.
Ability to identify new revenue opportunities and market segments within assigned territories.
Familiarity with sales performance monitoring tools, data analysis, and reporting.
Experience working within or in alignment with a large corporate sales division.

Nice To Haves

Postgraduate qualification or professional certifications in sales or agribusiness.
Experience in training and development, particularly upskilling operators and laborers.
Additional qualifications in leadership, negotiation, or customer relationship management.
Ongoing professional development through workshops, seminars, and certification programs.

Responsibilities

Generate and convert high-quality enquiries within the assigned territory.
Develop and maintain relationships with farmers and other stakeholders.
Offer farm mechanization solutions tailored to different crop stages.
Build partnerships to improve farm productivity through proof-of-concept presentations and live machinery and implement demonstrations.
Identify new revenue opportunities for farmers.
Design and deliver training for laborers and tractor operators to improve equipment utilization and safe operation.
Promote bundled solution-based selling, integrating Mahindra tractors and implements.
Showcase innovations and demonstrate improvements in farm productivity.
Collaborate with marketing and product teams on territory-specific campaigns.
Monitor market trends and competitor activity and adapt strategies accordingly.
Prepare detailed reports and insights on sales performance, customer feedback, and market intelligence.