R2613426 Senior Technical Marketing Manager – Advanced Packaging

Applied Materials•Santa Clara, CA

10d•$174,000 - $239,500

About The Position

Applied Materials is seeking a seasoned Technical Marketing Manager and subject-matter expert in Advanced Packaging. The role defines product value propositions, establishes competitive positioning, drives customer adoption, and enables sales teams for advanced semiconductor packaging solutions. The manager develops technical marketing content, analyzes markets and competitors, leads head-to-head competitor evaluations, and works across product marketing, engineering, corporate marketing, operations, and manufacturing to inform product strategy and support product readiness and launches. The position is based in Santa Clara, California, and involves travel 25% of the time. Relocation is eligible. The role is full-time and regular. The stated salary range is $174,000–$239,500; the salary offered depends on factors including location, hire grade, job-related knowledge, skills, experience, and internal equity. Candidates may also be eligible for bonus and stock awards, as applicable.

Requirements

Master’s or Ph.D. in Engineering, Physics, Materials Science, or a related discipline.
At least 10 years of experience in semiconductor manufacturing or packaging, with direct exposure to BEOL/FEOL processes.
Demonstrated expertise in advanced packaging ecosystems and customer workflows.
Strong analytical and communication skills, including executive storytelling and data-driven decision-making.
Experience leading cross-functional projects to milestones in a matrix environment.

Nice To Haves

Hands-on inspection or metrology background.
Experience with pricing strategy, product launches, and field enablement.
Familiarity with reliability, yield, and metrology/inspection data as they relate to packaging performance.

Responsibilities

Develop and communicate value propositions for advanced packaging process control solutions.
Create technical marketing assets, including product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.
Translate complex engineering concepts into clear messaging for varied audiences.
Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems.
Monitor competitors and emerging technologies and provide insights to executives and product teams.
Develop application use cases to inform roadmap decisions and prioritization.
Lead competitor head-to-head activities and drive new product evaluation and adoption.
Partner with product marketing and engineering to shape product strategy using competitive and customer insights.
Collaborate with corporate marketing on campaigns, messaging, and product launches.
Coordinate with operations and manufacturing on product readiness and customer alignment.