Senior Strategist, Business Solutions

Horizon Media•New York, NY

3d•Hybrid

About The Position

Horizon Next is a data-driven marketing organization providing strategic leadership to accelerate client growth through brand strategy, media planning and investment, and analytics across channels. The Senior Strategist, Business Solutions develops strategic media plans, analyzes consumer research and competitive intelligence, supports client presentations, and works with media data to produce reporting and insights. The role also manages client relationships, billing and budgets, internal projects, and team deliverables. It provides guidance and mentorship to junior team members and contributes to their performance reviews and hiring interviews.

Requirements

At least 1.5 years of previous media planning experience.
Strong writing, presentation, and communication skills.
Collaborative, team-oriented approach with strong time-management and organizational skills.
Problem-solving ability and capacity to develop creative solutions.
Attention to detail and commitment to follow through.
Flexibility and ability to succeed in a fast-paced environment.
Willingness to contribute hands-on as a team player.
Skilled in Excel and PowerPoint, with the ability to discuss how their functions apply to media planning.
Proficiency in basic functions within media-planning systems and tools, such as media management and billing systems and competitive and targeting tools.
Effective verbal and written communication skills, including the ability to confidently present and sell through ideas internally and to clients.

Nice To Haves

Understanding of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.

Responsibilities

Assist in developing strategic media plans based on client direction and media principles, with guidance from a Supervisor.
Oversee analysis of consumer research and competitive intelligence findings by junior team members.
Collaborate on POVs for new media opportunities.
Work with junior and senior colleagues to create presentation decks, prepare final drafts, and participate in client presentations.
Continue developing media strategy knowledge and participate proactively in internal training and development.
Manipulate and analyze large datasets, including TV attribution models and their outputs, and collaborate on traditional-channel reporting to develop insights and implications.
Create reports that showcase findings.
Build and strengthen relationships with core clients and industry partners as a Horizon Next contact.
Own and ensure the accuracy of billing, budgets, and flowcharts.
Manage day-to-day team projects, proof junior team members’ work, and manage timelines and deliverables for internal and cross-functional teams.
Oversee junior team members’ engagement and interactions with other Horizon Next departments, including Investment, Traffic, and Operations.
Guide Assistants and/or Strategists in their growth, educating them on industry best practices and media principles.
Contribute to junior team members’ performance reviews by identifying strengths and areas for growth.
Participate in interviews for Assistant and Strategist roles.