Senior Strategic Partnerships Manager

Ancestry

1d•$106,000 - $118,000•Hybrid

About The Position

As the Strategic Partnerships, Sr. Manager you will partner with Sr. Director of Integrated Marketing to ensure alignment on strategy, evaluate incoming partnerships, focusing on creating high-value alliances that drive incremental growth, enhance brand standards, and authentically expand into new audience segments. This role needs an action oriented manager with a track record or demonstrated project management in building partnership pipelines and executing with excellence to drive consumer and commercial success.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
Approximately 5-7 years of strategic business development or partnership management experience, preferably in consumer technology or subscription-based industries.
Demonstrated ability to develop and execute business strategies that resulted in measurable commercial success.
Strong analytical skills, with an ability to translate complex data into actionable business plans.
Exceptional negotiation and relationship management skills.

Responsibilities

Develop and manage a pipeline of strategic partnerships that align with Ancestry’s mission and commercial goals.
Negotiate and secure partnerships that deliver significant commercial and consumer value.
Leverage Ancestry’s unique market position to enter and expand within new customer segments through strategic alliances.
Implement and manage partnership agreements, ensuring they meet strategic objectives and deliver expected business impacts.
Build and maintain strong relationships with key partner stakeholders to ensure strategic, financial and creative alignment.
Collaborate with internal teams to ensure seamless integration and execution of partnership initiatives.
Work closely with creative, integrated marketing, sales, product, and legal teams to align partnership strategies with broader business objectives.
Drive initiatives that complement Ancestry’s market approach, ensuring consistency across all platforms and touchpoints.
Proactively seek potential partnerships that align with our goals, provide authentic cultural entry points for audience expansion.
Define and track key performance metrics for each partnership.
Report on the effectiveness and return on investment of partnership activities, adjusting strategies as necessary to optimize outcomes.