Senior Manager, Strategic Partnerships

Wpromote

9h•$110,000 - $130,000•Remote

About The Position

Wpromote is seeking a relationship-driven, highly strategic Senior Strategic Partnerships Manager to expand and activate its ecosystem of media, technology, measurement, AI, and emerging-platform partners. This role, reporting to the Vice President of Media Investment, will be responsible for managing a portfolio of strategic partner relationships. The goal is to identify new capabilities, foster joint opportunities, educate internal teams, and deliver differentiated solutions to clients. The position requires collaboration across various departments including Product, Data & Analytics, Earned Media, Client Strategy, Media, Marketing, and Events to ensure partnerships translate into tangible capabilities, client opportunities, thought leadership, and competitive advantages. The ideal candidate is adept at managing relationships and identifying emerging technology partners, assessing their fit within Wpromote's offerings, connecting them with internal stakeholders, developing enablement plans, and establishing repeatable partnership models that drive business and client opportunities. This role will also focus on making Wpromote's partner ecosystem more accessible and actionable for internal teams. Wpromote emphasizes a strong work-life balance and a supportive, inclusive work environment, recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek's Fastest Growing Digital Agency.

Requirements

5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.
Strong knowledge of the advertising and marketing technology ecosystem.
Demonstrated ability to manage relationships with multiple external partners simultaneously.
Excellent communication and relationship-building skills.
Strong project-management and organizational skills.
Ability to understand technical or complex products and translate them into clear client and business applications.
Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.
Ability to identify opportunities proactively rather than waiting for partner requests.
Strong presentation and internal enablement skills.
Genuine curiosity about AI, emerging platforms, and the future of marketing technology.

Responsibilities

Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.
Own a portfolio of Media and Technology Partnerships.
Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities.
Create clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.
Maintain Wpromote’s partner matrix and opportunity pipeline.
Identify, evaluate, and develop relationships with partners across areas such as: Retail Media and Commerce, AI and AI Search, Audience and Identity, Measurement and Incrementality, Creator Marketing, Email and SMS, Brand Safety, Media Automation, Media, and Emerging advertising and marketing technologies.
Help determine which partners should become strategic relationships versus tactical solutions and negotiate commercial agreements.
Work with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote’s offering.
Bring new solutions and opportunities to internal teams before they become table stakes in the market.
Develop and distribute partnership communications, updates, and enablement materials.
Maintain Wpromote’s internal partner directory, resource hub, and partnership materials.
Introduce internal teams to strategic partners and emerging capabilities.
Coordinate partner trainings, certifications, demonstrations, and educational sessions.
Partner closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.
Build AI processes that make it easy for teams to discover, understand, and activate Wpromote’s partner ecosystem.
Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.
Identify and coordinate opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.
Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.
Own recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.